Digital Marketing Leader
2 days ago
The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to drive inbound lead generation and conversion.
This includes optimizing and scaling the marketing funnel, designing and implementing digital campaigns across SEO, SEM, content marketing, social media, and email, managing paid media channels, and overseeing the creation of key marketing assets.
The ideal candidate will have a strong understanding of SaaS product design, growth strategies, and digital marketing tactics, with experience in paid media tools, analytics platforms, and email marketing.
Key Responsibilities:
- Optimizing and scaling the marketing funnel to drive high-quality inbound leads and enhance customer acquisition.
- Designing and implementing digital campaigns across SEO, SEM, content marketing, social media, and email.
- Managing paid media channels (Google Ads, LinkedIn Ads) to ensure maximum ROI.
- Overseeing the creation of key marketing assets, including website content, blogs, videos, email campaigns, and customer success stories.
- Executing account-based marketing (ABM) strategies targeting Enterprise & Government accounts.
Requirements:
- Minimum of 3 years of experience in a B2B SaaS growth, inbound marketing, or digital marketing role.
- Strong understanding of SaaS product design, growth strategies, and digital marketing tactics.
- Extensive experience with paid media tools (Google Ads, LinkedIn Ads) and analytics platforms (Google Tag Manager, Google Analytics); HubSpot experience is advantageous.
- Advanced analytical and quantitative skills, with a strong bias for data-driven decision-making.
- Proven ability to develop and deliver compelling messaging and positioning, including technical content.
- Solid experience in email marketing, including campaign management, automation, and contact list management.
- Fluency in both written and spoken Arabic and English.
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