Offline Marketing Specialist

6 days ago

الخبر, Saudi Arabia koinz Full time

Job Description:
Key Responsibilities:
1. Offline Campaign Development & Execution:

- Plan, execute, and monitor offline marketing initiatives, including events, activations, partnerships, and promotions.
- Ensure all campaigns align with brand guidelines and strategic objectives.

2. Collaboration & Partnerships:

- Build and maintain relationships with local businesses, venues, and event organizers to amplify Koinz’s reach.
- Negotiate partnerships with key stakeholders to drive traffic and visibility.

3. Market Insights:

- Analyze market trends and customer preferences to tailor campaigns that resonate with the Saudi audience, particularly in Riyadh and Khobar.
- Monitor competitor activities and propose strategies to maintain a competitive edge.

4. Reporting & Analytics:

- Track the performance of offline marketing campaigns and provide actionable insights.
- Report on key metrics such as ROI, customer engagement, and lead generation.

5. Event Management:

- Organize and oversee Koinz-branded events, including logistics, staffing, and vendor management.
- Ensure smooth execution and impactful customer engagement.

6. Cross-Functional Coordination:

- Work closely with the Marketing Team to ensure offline efforts integrate seamlessly with online campaigns.
- Collaborate with designers, content creators, and external agencies to bring concepts to life.

Qualifications & Skills:

- Experience:

- 2-4 years of experience in offline marketing, event management, or a related field.
- Experience in the F&B industry is a significant plus.
- Skills:

- Strong organizational and project management skills.
- Excellent communication and negotiation abilities in Arabic and English.
- Creative thinker with a knack for developing unique marketing strategies.
- Ability to analyze data and measure campaign effectiveness.
- Education:

- Bachelor’s degree in Marketing, Business, or a related field.
- Other Requirements:

- Familiarity with the Saudi market, culture, and consumer behavior.
- Willingness to travel between Riyadh and Khobar when required.
- Self-starter with a passion for brand building and customer engagement.

What We Offer:

- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, innovative environment.
- Professional development and growth opportunities within the Koinz team.
- A vibrant and collaborative work culture focused on achieving ambitious goals.

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