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Field Marketing Specialist

3 weeks ago

الرياض, Saudi Arabia Fortinet Full time

Field Marketing Specialist
**Location**: Saudi Arabia, Riyadh
Based in our Riyadh office, this position will report to the Field Marketing Manager based in Dubai, UAE. The Field Marketing Specialist will be working closely with sales to understand their targets, priorities and key accounts and collaborate with various EMEA marketing departments.
Key

**Responsibilities**:
Work with sales and Field Marketing to develop, enhance and execute a field marketing plan which best supports business growth and is designed to drive brand awareness, leads, demand and pipeline. The Field Marketing Plan should be in line with corporate, EMEA and the regions sales and marketing priorities and messaging, translating strategy into actions.
Develop and drive integrated marketing programs which consist of best practice marketing mix elements that generate quality prospects
Leverage and localize a repeatable and systematic set of programs to drive demand with the right balance between in-country and global campaigns
Manage key marketing activities like lead gen campaigns, events ,industry conferences and sponsorships
Manage and tracking of results/ROI per spend
Manage relationships with agencies
Provide reporting and analysis on Field Marketing Activities
Work closely with different Fortinet teams (e.g. Business Development, EMEA Demand Center, creative) on closed-loop lead generation processes around direct marketing activities, database segmentation and web initiatives among others
General coordination of events such as end customer days and industry conferences. This includes the preparation and follow-up for each event
Work closely with sales team on VLE & Enterprise patch to build “C” level connects
Social Media usage and knowledge
Handling channel activities and managing them with key partners and Distributors
Work t
ogether with the Regional and Local Channel Directors, defining the channel marketing tactics to leverage to support the success of Saudi and measuring ROI of the channel events.
At Least 5 years of experience in IT Marketing/high-tech, preferably IT-Security
Minimum 5 years working directly with field sales and sales executives on marketing programs
Experience in marketing program management
Demonstrated success in Field Marketing for a high-tech vendor meeting the revenue goals of sales teams
Complete understanding and proven track record across all field marketing tactics, with integrated campaigns and communications, to drive the pipeline: digital campaigns, call out campaigns, event management, high-touch tactics, etc.
Excellent English written and verbal communication skills
Strong business acumen and work ethic
Ability to work cross-functionally to plan and execute successful marketing programs
Ability to manage the planning and execution of programs in a deadline-driven environment
Positive attitude, self-motivated, result
- and data-driven, creative, responsive and ability to set priorities
A self-motivated, independent thinker who can drive and deliver defined projects and meaningful content
Competitive, self-starter that is motivated to succeed
Must be metric driven and a strong analytic thinker.
LI-Hybrid