Plg Product Manager

**About Lucidya**:
Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a **Product-Led Growth (PLG) layer** across our platform to make Lucidya fully self-serve. This means enabling users to **onboard faster, discover value quickly, and adopt features with mínimal friction.**

To drive this vision, we are building a **dedicated PLG squad,**and we’re hiring a **PLG Product Manager** to lead it.

**About the Role**:
This is a **foundational role** where you’ll build Lucidya’s PLG strategy **from scratch**. You will own the **end-to-end self-serve journey**-from signup to onboarding, activation, adoption, and expansion - ensuring users convert into active, paying, and loyal customers.

You’ll collaborate across Product, Design, Marketing, CX, and Engineering to create seamless user experiences, run growth experiments, and drive bottom-up adoption.

This is the role for you if you’re **execution-focused, data-driven, and passionate about building self-serve SaaS products**.

**Requirements**:
**Key Responsibilities**:

- **Build & Own PLG Strategy**: Define and execute Lucidya’s PLG playbook, covering onboarding, activation, and adoption.
- **Map User Journeys**: From signup to expansion, identify friction and design seamless flows.
- **Drive Growth Experiments**: Run A/B tests, trial optimizations, and funnel experiments.
- **Improve Onboarding & TTV**: Reduce time-to-value (TTV) and increase product stickiness.
- **Analytics-Driven Decisions**: Define and track key PLG metrics (activation, adoption, retention, expansion).
- **Collaborate Cross-Functionally**: Work with PMs, Marketing, CX, and Engineering to deliver experiments fast.
- **Report Progress**: Share insights, funnel analysis, and growth results with leadership.

**Key Success Metrics (KPIs)**:

- **Activation Rate** % of users reaching the “aha moment.”
- **Adoption Rate** % of users engaging with key features.
- **Time-to-Value (TTV)** Speed from signup to first delivered value.
- **Expansion Revenue (NRR)** Upsells and cross-sells from usage.
- **Onboarding Completion Rate** % of users completing setup successfully.
- **Churn Reduction (First 90 Days)** Improved early retention.

**First 90-120 Days Impact**:
**First 90 Days**:

- Deliver Lucidya’s first PLG playbook and onboarding flows.Launch signup
- activation experiments.
- Redesign the self-serve onboarding experience.

**Next 120 Days**:

- Boost conversion & stickiness by **20-30%**.
- Deploy PLG analytics dashboards.
- Align teams around a unified PLG growth narrative.

**What We’re Looking For**:

- **Experience**: 5+ years in Product Management, including 2+ years in PLG or Growth roles.
- **Domain**: SaaS background (preferably B2B SaaS), with experience in **self-serve products** like Notion, HubSpot, Intercom, or Amplitude.
- **Proven Track Record**: Building PLG or growth strategies from scratch; optimizing onboarding and activation flows.
- **Analytical**: Data-driven mindset, comfortable with Mixpanel, Amplitude, GA4, Hotjar, or similar tools.
- **Technical Comfort**: Worked closely with engineers, APIs, and data pipelines.
- **Languages**: Arabic speaker (preferred).
- **Location**: Must be willing to **relocate to Riyadh** (onsite role).

**Skills & Qualities**:

- **Growth Mindset**: Passionate about experimentation and iteration.
- **Cross-Functional Leadership**: Able to influence CX, Marketing, Product, and Engineering.
- **Storytelling & Communication**: Can explain insights simply and persuasively.
- **User Empathy**: Deep understanding of customer psychology and behavior.
- **Speed & Adaptability**: Thrives in ambiguity and builds from scratch.

**Benefits**

**Why Join Us**:

- **Shape the future of Lucidya’s growth strategy** by building PLG from zero.
- Directly influence **onboarding, activation, and retention loops**.
- Work with **cutting-edge PLG tools and SaaS growth tactics**.
- Collaborate with a **cross-functional, global-focused team**.
- Have **real ownership**:

- your work will drive measurable business growth.