Plg Frontend Engineer

**About Lucidya**:
Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a **Product-Led Growth (PLG) layer** across our platform to make Lucidya fully self-serve. This means enabling users to **onboard faster, discover value quickly, and adopt features with mínimal friction.**

**The PLG squad**is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success.

Joining this team means you’ll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya’s growth, innovation, and global expansion

**About the Role**:
We’re seeking a **Frontend Engineer (Mid-Level)** to help bring Lucidya’s PLG vision to life. You will play a central role in translating design into intuitive, high-performing user experiences that reduce friction, increase adoption, and drive growth at scale.

Every flow you design and every line of code you ship will directly impact how quickly customers activate, discover value, and convert into loyal users.

This role is ideal for a **craft-driven, growth-oriented engineer** who thrives in fast-paced environments and loves building **beautiful, performant, customer-facing features.**

**Key Responsibilities**:
**Feature Ownership**:

- Lead development of core PLG features such as onboarding flows, dashboards, and upgrade journeys.
- Translate Figma designs into responsive, **pixel-perfect React components** with a focus on performance and accessibility.
- Collaborate with the Frontend Lead to define **architecture, component libraries, and coding standards.**

**Collaboration & Delivery**:

- Work closely with Product, Growth, and Design teams to build and iterate on **signup activation conversion funnels.**:

- Partner with Backend developers to design efficient API integrations and ensure smooth end-to-end functionality.
- Support experimentation frameworks (A/B testing, feature flags) and embed analytics instrumentation to measure impact.

**Quality & Best Practices**:

- Write **clean, testable code** with unit and integration tests (Jest, React Testing Library, Cypress).
- Ensure cross-browser compatibility, responsiveness, and accessibility across devices.
- Contribute to scalable codebases with proper documentation and thoughtful code reviews.

**Mentorship & Growth**:

- Provide technical guidance and mentorship to junior frontend developers.
- Share expertise in React, state management, testing, and performance tuning.
- Continuously improve development workflows, CI/CD pipelines, and tooling.

**Requirements**:
**What We’re Looking For**:

- Bachelor’s degree in Computer Science (or related field), or equivalent hands-on experience.
- **5-8 years** of professional frontend development experience, with **2+ years in SaaS products.**:

- Proven ability to take complex features from concept to production.

**Technical Skills**
- Strong proficiency in **JavaScript (ES6+), TypeScript, ReactJS, Redux, React Query, and Material UI (MUI).**:

- Deep experience with **responsive design, accessibility, and cross-browser optimization.**:

- Hands-on knowledge of **testing frameworks** (Jest, RTL, Cypress).
- Familiarity with real-time communication (WebSockets, message brokers) is a plus.
- Experience with **Git workflows, CI/CD pipelines, and Agile delivery.**

**Mindset & Collaboration**
- Customer-first mindset with a passion for **building delightful, intuitive UIs.**:

- Strong communication skills with the ability to work cross-functionally.
- Growth-oriented engineer who enjoys mentoring and learning.
- Thrives in **startup/scale-up environments** with shifting priorities and fast iterations.

**Benefits**

**Why Join Us**:

- Build **high-visibility, customer-facing features** that directly fuel adoption and growth.
- Work under an experienced **Frontend Lead** while mentoring junior teammates.
- Be part of a **fast-scaling AI SaaS company** shaping the future of customer intelligence.
- Competitive compensation, ESOPs, and a **culture that rewards innovation and ownership.