Associate Business Director
3 days ago
**Company Description**
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One"
We are looking for an Associate Business Director to join our Spark Foundry team in Riyadh. This talent will be responsible for client delivery and implementation planning; representing the agencies briefs and values whilst inspiring others to do the same.
A) Knowledge:
- To develop a client education & knowledge enhancement program in terms of media.
- Excellent grasp of communications strategy with a full understanding of how advertising works and key advertising principles.
- A full understanding of the agency's thinking model and the ability to activate it.
- Possess thorough client knowledge - also client’s market and competitors information.
- Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc..
- Understands clients overall business and marketing objectives displaying a sound knowledge of all media.
- A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.
B) Skills:
- Possess good verbal and written communication skills, strong selling skills, strong on numeracy, literacy and accuracy.
- People management skills and constructive feedback delivering ability.
- Have breadth and depth of experience and tangibly demonstrate this in all aspects of your work.
C) Product:
- To develop and sell communication plans either as the lead planner or as part of a planning team, depending on the size and complexity of the business.
- To ensure internal & external marketing of the agency's work in the regional and international awards.
D) People:
- To monitor day to day aspects of junior employees’ work to ensure high quality output.
- To provide on the job training and learning opportunities for junior employees in your teams.
- A good rapport with Publicis Groupe colleagues across all divisions, clients, other agencies and media owners.
- Responsible for the day to day workings of the client team offering support, training and insight to team members.
**Qualifications**
- 8-10 years of experience in media planning (online & offline), luxury apparel/lifestyle or telecom industry experience a plus
- Fluent in Arabic and English
- Strong client servicing skills
- Proven ability to mentor and lead a team
- Strong organizational skills, team player, ability to multitask, and work under pressure
- Experience in business development, and industry representation
- Possess strong communication skills, selling skills, strong on numeracy, literacy and accuracy
- Strong understanding of digital media and emerging technologies
- In-depth commercial acumen, able to drive ROI for both business partners and agency while being efficient and effective
- Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
- Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
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