Senior Category Specialist
23 hours ago
We are looking for a talented and experienced Senior Category Specialist - Makeup to join our dynamic marketing team. This critical role involves spearheading category development strategies, analyzing market trends, and driving sales growth for our makeup product line.
**Primary Responsibilities in Makeup Category Management**:
- **Category Strategy Development**: Develop and implement strategic plans to elevate the makeup category, enhance brand visibility, and drive sales performance.
- **Market Analysis**: Conduct thorough market research to identify trends, consumer insights, and competitor activities to inform product positioning and marketing strategies.
- **Product Selection and Merchandising**: Collaborate with product development and merchandising teams to curate a compelling and diverse makeup product portfolio.
- **Sales and Promotion Management**: Design and execute promotional campaigns and sales initiatives that align with seasonal trends and consumer buying behavior.
- **Vendor and Supplier Relations**: Build and maintain strong relationships with suppliers to negotiate terms, ensure product quality, and optimize supply chain efficiency.
**Essential Skills and Competencies for a Senior Category Specialist**:
- **Analytical Skills**: Strong ability to interpret data and market research, translating insights into actionable strategies.
- **Communication Excellence**: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams and external partners.
- **Creativity and Innovation**: Ability to generate innovative ideas for the category and develop creative marketing concepts.
- **Attention to Detail**: Keen attention to product details and precision in managing promotional activities.
- **Strategic Planning**: Proficient in developing long-term strategies and executing plans to meet category objectives.
**Preferred Qualifications and Experience**:
- Bachelor's degree in Business, or a related field.
- Minimum of 3 years of experience in category management, preferably within the beauty or cosmetic industry.
- Proficiency in data analysis tools and market research techniques.
- Experience in developing successful marketing strategies and product promotions.
- Strong understanding of consumer behavior and makeup industry trends.
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