Senior Brand Manager

**POSITION SNAPSHOT**

Location: Jeddah
Company: Nestlé
Full-time

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Helps to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, Translating brand visions into local context, leading on the the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.

**A DAY IN THE LIFE **

**Consumer & Shopper Centricty**:
Gathers data and inputs to participate to the category Ideation & pipeline, helping identifying confirmed and emerging opportunities and trends and prioritization for the cluster.

**Business Planning**:
Drives the implementation of a strong cross-functional plan in alignment with Cluster Teams and HO Category team:

- Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions
- Pricing strategy by brand (following the overall guidance provided by HO ) by OPC: Contributes to the recommendations and implementation of price/pack/formats. Process of formats review will follow the I2L governance
- Activate the brand essence and ICP plans on the Annual MENA Brand Guidance
- Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant )
- Tracks the brand performance and brand health tracking. (i.e. Brand Plans by Country): the plan follows the overall guidance but should be clearly articulating the activations and any local initiatives, highlighting gaps in support needed.
- Actively participate to the Monthly review with HO: inform and update the HO on the brand health status for the respective cluster (ie: HHP, frequency, BHT), with results, learnings and action plans.
- Ensure close follow-up with Cluster CDTs: alignment on activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions

**Brand & Communication activation & deployment**:
On Centralized brands**:
Further localize, adapt and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief (excl. Panarab specific case) brands activation, influencers briefing and deployment, with the support of Media team, A&P, eBusiness.
**Lead local campaigns (local creation)**:

- Works on the end to end from briefing to post-launch, In partnership with the brand Gatekeeper to ensure consistency and under the Cluster Marketing Manager lead. Follow the guidance on Regional Brands: i.e. Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots ) to ensure ONE BRAND external impact and building
- Connect with eBusiness teams to reinforce branding and key content development, with localized CEF when relevant and tracking the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
- Shopper communication support to CDT Cluster

**I&R Deployment**
- Provides inputs to business case, and is responsible on the delivery and deployment the launch (end 2 end) in the respective cluster, If harmonized FERT Codes, it is handled by the project team HO. If local it is handled by local team
- For local I2L (specific I&R needs): Supports the identification phase, and acts as the Marketing lead on the the end-to-end launch, in alignment of the I2L governance (i.e. aligned with the strategy in place)
- Drives the packaging in the respective cluster (dedicated SKUs) -following the packaging guidelines, and coordinates the process with D2D delivery team

**What will make you successful**
- Minimum 6 to 8 years experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
- Proven track record in Core Brand Building, helping brands innovate, Ideally a mix of Regional/Global brands and local brands, identifying new growth opportunities...
- Understanding of key drivers of brand/product P&L and how to action them.
- Experience in leading product launch or complex renovation projects working with cross functional teams.
- Higher education in business management and marketing with excellent track record.
- Strong learning agility.
- Project management skills.
- Strong relationship management and communication skills.
- Good understanding of digital marketing.'1-2 years experience in pure digital & social marketing is a plus.
- Experience/ good understanding of digital media and eCommerce.