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Head of Trade Marketing

2 weeks ago

Jeddah, Saudi Arabia Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**Sales**:
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

**About the role**:
Dive into the heart of commerce as our new Head of Trade Marketing Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.

**Your responsibilities**:

- Develops country/customer 4P strategy and tactics in line with respective sales and marketing directors / channel managers
- Defines Category trade marketing KPIs across all Reckitt categories in the country
- Leads the country Trade Marketing team
- Defines and manages the trade marketing budget
- Contributes to category marketing plans, with customer & category analysis and promotional strategy
- Continuous analysis of the competitive and customer’s position in the country, works together with the sales director to develop long-term trade marketing actions and strategy aimed at strengthening Reckitt Benckiser’s position in the each of our categories
- Leads and supports trade marketing team in developing and implementing Reckitt promotional strategy (in line with brand priorities and media plans) across customers
- Presenting Category strategies / vision and 4P strategy to our customers
- Key contact for the Marketing Director and Brand Marketing team with regards to all promotional and customer activity

**The experience we're looking for**:

- Results oriented, entrepreneurial and self-motivating
- Tenacious and resilient, driven to achieve even when faced with obstacles
- Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams
- Strong commercial understanding of business issues/opportunities
- Strong understanding of sales and marketing strategy and planning issues
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation
- Ability to think outside the box
- Fluency in English
- 8-10 years of FMCG Sales / Trade marketing experience

**The skills for success**:
Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen; financial acumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

**Equality**:
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive co