Regional Sales Manager

Overview:
PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with. Are you ready to explore PepsiCo and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life? Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.

The role is responsible to manage the business in the designated geography/covering multiple cities from planning to execution, managing all DC’s and a sales team of +100 people, direct sales operation as well as Whole Salers and Distributors, and lead the cross functional team that operates in the DC’s, sales/credit/collection in the market, cross channel activation, deliveries to trade.

**Responsibilities**:

- Lead the business & sales team into achieving AOP NR, Volume, NOPBT and share.
- Deliver excellence in execution across main trade channels: Hypers/Supermarkets, Self Service, C&G, Groceries, Discounters, Wholesale.
- Manage, run and orchestrate the business/full cross functional team in DC’s into working in harmony to achieve business objectives
- Roll out the Perfect Store program transforming and uplifting stores visibility, main shelf, access points and in-store assets as per the targeted plan and number of stores
- Run all trade and consumer activation plans, offers and promotions
- Manage and develop the sales team, build capability and ensure the team is well equipped to deliver best in class service to the trade
- Manage inventory and control procedures, product supplies, logistics and deliveries to the trade
- Manage and optimize Cost To Serve and deliver annual set plans
- Ensure proper roll-out and sustain the implementation of Best Practice Tools within the Region.
- Manage the Merchandising team across channels with company resources and third party service providers
- Manage the relationship with Stockiest & Distributors within the Region
- Continuously assess and report infrastructure requirements within the Region as per market needs
- Assess the Regional sales staffing and skill requirements. Develop plans to address short and long term HR needs within the region.

Qualifications:

- Commercial acumen
- Strategic thinking, ability to design and execute business strategies
- Strong verbal and written communication as well as facilitation skills - Confidence to lead and direct discussion across all levels. Ability to engage and enthuse others with clear, concise communication to reach decision and recommendation.
- Relationship building skills and ability to influence - Ability to influence at all levels and build relationship with key stakeholders including Marketing, IA, HR and Finance.
- Project Management - ability to pull together, manage and lead cross-functional teams. Build critical paths, communicate clearly and maintain focus & momentum against key initiatives.
- Organizational ability - managing a large workload, strong analytical skills.
- Demonstrated functional expertise with FMCG Company for a minimum of 8-10 years in a senior managerial role.
- Very Good English and Arabic language skills
- Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
- Inspirational leadership
- Team development
- Persuasive Communication (Clear, fluent concise communication, gaining agreement and commitment)
- Integrity (Mutual trust, consistent with company ethics and values)