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Digital Marketing and CRM Manager

3 weeks ago

Riyadh, Saudi Arabia Nana Direct Full time

**About Nana**:
Nana is an internet marketplace connecting customers with their favorite grocery stores, pharmacies and specialty stores. Our mission is to deliver the highest quality of online grocery customer experience with a sense of affection, care, and pride. Nana was established in 2016 and is headquartered in Riyadh, Ar Riyad, Saudi Arabia.

**Highlights**:
Nana funding: 188M SAR

Current funding stage: Series C

Nana backed by: STV, MEVP, Wamda Capital, Saudi Venture Capital, Impact46, Watar Partners

**The Digital Marketing and CRM Manager is responsible for developing and implementing strategies that promote a company or brand's products and oversee the development of core content and social strategies through the content team to enrich engagement, exercise synergies across marketing outputs and unlock potential content and campaigns**

**Responsibilities**:

- Plan and execute all digital marketing, including SEO/SEM, paid social media and display advertising campaigns.
- Develop strategies that drive customers to the app.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Stay up to date with the latest technology and best practices.
- Prepare and manage the digital marketing budget.
- Suggest activities for improving the quality of online content.
- Track and measure SEO and Google Analytics metrics and provide reports.
- Lead, supervise and motivate members of the digital marketing, CRM, and marketing analytics teams.
- Research competitors and provide suggestions for improvement.
- Oversee CRM activities to improve daily active users and increase customer lifetime value.
- Manage the marketing analytics team to read and understand all data relevant to marketing performance.

**Requirements**:

- Degree in Marketing or equivalent.
- At least 5 years of experience in digital marketing.
- Experience in recruiting, developing, and managing a team of digital marketers and/or supervisory role.
- Experience working with digital agencies.
- In-depth knowledge and experience using various digital marketing platforms and tools.
- Proven track record of effective budget planning and management.
- Experience interpreting analytics reports and producing actionable insights.
- Experience working with and building consensus across cross-departmental teams
- Proven results in effective campaign management and implementation leading to achieving set target objectives.
- Experience in Braze or any other CRM tool is necessary.