Growth Associate

Growth Associate - Graduate Program **About us**: Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, eXtra and Farfetch as well as small and medium businesses. **About our Commercial Graduate Program**: Our 12 month program elevates exceptional Saudi graduates into future leaders. It is a comprehensive and hands-on experience designed to accelerate your growth within the dynamic realm of Growth. You will work with an executive mentor to help tackle company-wide initiatives with key stakeholders and gain professional development while handling live business challenges, making a mark from day one. Successful completion of this program will lead to internal opportunities based on performance. If you have a brilliant academic track record, are a proactive problem-solver, and are ready to push boundaries, while executing with precision; this is the program for you **Your role**: We are seeking an ambitious and data-driven Growth Associate to join our team. This role will be critical in growing and engaging our customer base within the "Buy Now, Pay Later" (BNPL) sector. As a Growth Associate, you will own the entire customer journey-from acquisition to retention and reactivation-ensuring a seamless experience that drives transaction frequency and builds customer loyalty. **Your responsibilities**: **Customer Acquisition** - Optimize and experiment with paid and organic marketing strategies, utilizing A/B testing and customer segmentation to improve conversion rates. - Collaborate with internal teams, including product, design, and analytics, to create compelling landing pages, content, and onboarding experiences that drive sign-ups. **Customer Engagement** - Develop engagement strategies to activate and nurture new customers, encouraging repeat transactions and maximizing lifetime value. - Collaborate with product and tech teams to enhance the user journey and streamline key engagement points across the platform. **Retention & Reactivation** - Build customer retention programs, loyalty incentives, and personalized campaigns that foster long-term relationships and encourage ongoing use of BNPL services. - Identify churn risks and create re-engagement tactics, such as personalized offers, reminders, or relevant incentives, to reactivate dormant users. - Analyze patterns in user drop-off points, reasons for inactivity, and feedback to develop actionable insights and intervention strategies. **Data Analysis & Optimization** - Continuously track and analyze key metrics across the funnel, including acquisition costs, engagement rates, retention, and transaction frequency. - Use data insights to run experiments that increase the effectiveness of the growth funnel, optimize marketing spend, and enhance customer satisfaction. - Regularly present findings, successes, and learnings to the team, contributing to strategic decisions on customer growth and lifecycle management. **Your expertise**: **Experience** - At a minimum, internship and co-op training experience in growth marketing, lifecycle marketing, or customer engagement roles, ideally within fintech, e-commerce, or digital platforms, with a maximum of 2 years of experience. - Proven experience with customer acquisition, engagement, and retention tactics; experience with BNPL or similar payment platforms is a plus. - Degree in Business, Finance, Marketing, or a related field. **Skills** - Strong analytical skills with hands-on experience in data analysis and reporting tools (e.g., Google Analytics, Mixpanel, Excel). - Familiarity with CRM and marketing automation tools (e.g., HubSpot, Braze, Iterable) to create and manage customer campaigns. - Ability to develop and execute experiments, measure outcomes, and iterate based on data-driven insights. **Attributes** - Customer-focused and innovative, with a passion for creating exceptional customer experiences. - Results-oriented and adaptable, comfortable working in a fast-paced environment and tackling complex growth challenges. - Excellent communication skills and a collaborative mindset, with the ability to work effectively across teams. All qualified individuals are encouraged to apply. Job ID 4464797101