B2b Marketing Specialist

You’re energized by challenges, creative brand-buildingand great coffee?

The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.

Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for **B2B Marketing Specialist **with the mission to:
Drive the OOH product portfolio of coffee, machines, accessories and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives.

**A day in the life of a B2B Marketing Specialist**:
**Manage the OOH product portfolio**
- Drive awareness for the Nespresso Professional (NN Pro) propositions among decision makers and end-users including local above-the-line campaigns for office with brand communications team
- Drive strategies to grow awareness and consideration amongst the key B2B (Business-to-Business) segments of Office and HORECA, in close cooperation with B2B commercial team
- Support in reviewing the channel's portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
- Execute the product strategy and execute commercial value propositions (incl. new products/services)
- Support in conducting the annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
- Scale up impact of the local digital presence, including the NN Pro website, through content adaptation, creation and activation in close cooperation with the local brand communication and ecommerce teams

**Implement global product launches & themes to local market needs**
- Execute all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services for the channel
- Execute the activation (e.g. acquisition, promotion) strategy for the channel
- Execute market specific local initiatives
- Support continuous improvement through conducting pre
- and post-evaluations of product launches & themes

**Lead Generation**
- Execution of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment.
- Work with agency to collect and process leads and match these with Nespresso customer knowledge to determine 'readiness' of each lead and determine relevant follow-up actions.
- Pro-actively explore new lead generation strategies and tactics.
- Efficiency analysis of the different lead generation marketing activities.
- Review of and constant optimization of the sales tools, e.g. presentation, materials, speech.

**What will make you successful**
- Bachelor degree in Marketing, Business or equivalent
- At least 2 - 3 years of experience in B2B Marketing, preferably in Hospitality or FMCG background
- You speak English fluently with a professional level.
- Credible influencing and persuasion skills
- Excellent verbal and written communication skills
- Ability to build strong, effective internal & external relationships