Senior Manager

1 week ago

الرياض, Saudi Arabia Riyadh Air Full time

**About the Company**:
Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub - a digitally native airline that will connect the kingdom to more than 100 destinations.
**About the Role**:
Are you a creative visionary with a knack for building iconic brands? Do you thrive on leading dynamic teams and bringing bold ideas to life?
Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty teams, this is a strategic role where you will be the driving force behind our brand's evolution. Your mission - to lead the development and execution of the RX Loyalty Program brand and marketing.
Yours is the opportunity to manage the strategy, planning and day-to-day workflow for brand building, marketing and digital/social rollout supported by a portfolio of agencies.
You will be tasked with the responsibility to ensure that the loyalty brand guidelines, positioning and personality is reflected appropriately across all customer touchpoints and throughout all projects from inflight, ground, digital marketing, digital platforms, social, ancillary products, loyalty, CRM etc.
Innovative by design, you will matrix working between Brand and Marketing, and Loyalty to consistently deliver strategic creative, personalised and highly effective output.
**About You**:
Degree qualified, you possess a minimum 7 years in brand and marketing, specifically within a loyalty program in the airline, telecommunications, retail, or hospitality sectors. Your profile should demonstrate a strong digital background with a history of delivering against an innovation agenda.
We’d love to hear from you even more if you have worked in a client service role within a creative agency. Bonus points if you possess an in-depth understanding of the local KSA and GCC market profile and customer demographic.
This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.

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