Sales & Marketing Manager

Company:
Alpha Advanced

Location:
Dammam,

Reports to:
General Manager

1. The Mission: Where We're Going and How You'll Lead

At Alpha Advanced, we don't just rent heavy equipment; we empower progress. We are the backbone of the region's most ambitious construction, industrial, and infrastructure projects, providing the critical machinery that turns blueprints into reality.

Your mission is to be the driving force behind our growth.
As the Sales & Marketing Manager, you will not just manage accounts—you will architect and dominate our market position. You will diagnose the core challenges our clients face and build a commercial engine that positions Alpha Advanced as the undisputed partner for reliability and expertise. You won't just manage a pipeline; you will build a predictable, high-velocity sales machine and a brand that commands trust and premium value.

2. Key Outcomes: Defining Extraordinary Impact

We believe in clarity. Your success will be measured by tangible, strategic results. Within your first 12 months, you will be celebrated for:

• Driving Revenue Growth:
  Consistently exceed sales targets for both new customer acquisition and existing account growth, directly contributing to the company's market share expansion.
• Building a Dominant Pipeline:
  Autonomously generate and maintain a sales pipeline that provides
  4x coverage
  of the quarterly sales quota, ensuring predictable and sustainable revenue.
• Establishing Market Leadership:
  Achieve a dramatic increase in brand awareness, making Alpha Advanced the first-choice partner for heavy equipment rental solutions in our core markets.
• Optimizing Fleet Profitability:
  Deliver actionable insights that align sales and marketing strategies with our highest-utilization, highest-margin equipment, maximizing the return on our asset fleet.

Key Responsibilities & KPIs

For each area of responsibility, success is defined by achieving specific, measurable outcomes.

1. Sales Leadership & Revenue Generation

• Accountability:
  Own the entire sales cycle, from lead to close. Develop and execute strategies to win new business and deepen relationships with key accounts.
• KPIs:
• Achieve and exceed quarterly and annual sales revenue targets.
• Increase the average contract value by 15%.
• Improve the sales win rate by 20%.

2. Strategic Marketing & Lead Acquisition

• Accountability:
  Own the top of the funnel. Develop and execute marketing strategies that build brand authority and generate a consistent, high-quality flow of leads.
• KPIs:
• Increase the volume of Sales Qualified Leads (SQLs) by 30% year-over-year.
• Reduce Cost Per Lead (CPL) by 15% through targeted campaigns and channel optimization.
• Grow organic website traffic from key industry segments by 60%.

3. Brand Building & Market Presence

• Accountability:
  Own the company's reputation as an industry leader. Build a brand asset that justifies premium pricing and makes customer acquisition more efficient.
• KPIs:
• Increase our market share in target segments by 10%.
• Improve our Net Promoter Score (NPS) by +12 points.
• Grow our share of voice in key industry publications and digital channels by 20%.

4. Commercial ROI & Budget Management

• Accountability:
  Own the combined sales & marketing budget. Ensure every dollar spent drives a positive return and contributes directly to commercial goals.
• KPIs:
• Achieve a combined Sales & Marketing Return on Investment (ROI) of 6:1 or higher.
• Manage the departmental budget within ± 5% of the allocated plan.

Company Annual Goal - How This Role Contributes:

Increase Fleet Utilization by 20%:
You are responsible for driving demand that matches our fleet's capabilities, prioritizing high-margin equipment.

Achieve Revenue Growth of 35%:
You own the entire commercial engine, from generating initial awareness to closing deals and expanding key accounts.

Expand into 1 New Geographic Market:
You will lead the market analysis, develop the entry strategy, and build the initial client pipeline for a successful launch.

How This Role Ladders Up to Company Goals?

This role is critical to the company's success. Here's how your performance directly impacts our annual goals.

--Our Operating Environment: How We Work

You will be empowered to succeed within our clear business operating system:

• The Dashboard:
  You will own and be measured by the
  Commercial Performance Section
  of our One-Page Company Dashboard. This is our single source of truth.
• The Authority Matrix:
  You have the authority to:

---- Approve commercial expenditures up to
7% of the quarterly sales & marketing budget
without prior approval.

---- Negotiate and approve client contracts and discounts within pre-defined margins.

---- Select and manage vendors for projects under
$15,000/year
.

• The Rhythm:
  You will lead our
  Weekly Sales & Marketing Huddles
  to review pipeline, performance, and priorities. You will present the commercial performance report at our
  Quarterly Strategic Reviews
  .

Who We're Looking For

• A hunter-and-farmer with a proven track record of both acquiring major new accounts and nurturing long-term client relationships.
• A strategic thinker who can develop a market-winning commercial plan and execute it with precision.
• A data-driven leader who uses metrics to guide strategy, optimize campaigns, and forecast performance.
• A resilient problem-solver who thrives in a competitive B2B environment and sees obstacles as opportunities.
• A collaborative leader who bridges the gap between market intelligence and operational execution, ensuring we deliver on our promises.