Marketing & Communication Manager MENA

7 days ago

Riyadh Saudi Arabia Ets Emea Full time 40,000 - 80,000 per year

As MarCom Manager, you will define the MarCom strategies for the MENA Region based on business directions and brand positioning. You coordinate their implementation with support from the central digital marketing team, local agencies, in country marketing & communication team and suppliers and report on their performance. This includes increasing the company's product portfolio awareness and position in the MENA Region, in addition you will be in charge of the lead generation strategies through measurable marketing and communication actions.

Main dutiesDefine the marketing & communication strategy for MENA and manage budget

  • Define personae, channels, claims, KPIs and budget

  • Report on plan implementation and deliver data driven analysis

  • Deliver monthly forecast and manage the marketing budget

Offline marketing

  • Full responsibility for organizational aspects of events, conferences and trade shows, such as logistics, invitation lists, promotion, execution and booth duty on D-day. Define report and follow up on the event's performance KPIs.

  • Maintain collateral (marketing & product) materials, ensuring all resources are updated and accurate; coordinate the creation of new materials as needed.

  • On demand: provide market & competitive insights

Communication

  • Manage independently clients' communication: database extract, messaging, design through our emailing tool

  • Ensure brand consistency across all MarCom activities following ETS' branding guidelines

Content marketing

  • Develop localized (design & claim) marketing material to enable lead generation strategy, increase brand awareness and generate volumes

  • Work closely with the Princeton team to develop material that resonates with our market

Digital marketing

  • Coordinate the launch of digital paid campaigns: define objectives /targets/ timelines in alignment with the business objectives working with the central digital marketing team

  • Work closely with central marketing & social media experts and in collaboration with local agencies to establish our digital presence in Middle East through paid channels

This is a full-time position based in KSA

Why ETS EMEA ?

  • Join an international company with a meaningful mission, leader in the language assessment industry

  • Be part of a multicultural & very open-minded Team

  • Lots of possibilities to grow in many regions of the world and in a fast-paced environment

  • A hybrid work model: complete flexibility to work from home or in the office

  • A lot of benefits

  • A strong culture encouraging initiatives, based on trust, teamwork and ownership

  • Moments for sharing and having fun

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