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CRM Specialist
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We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage.
You'll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.
Key Responsibilities- Manage and implement CRM strategies to increase customer retention and improve loyalty.
- Analyze customer data to identify segments and understand user behavior.
- Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage.
- Prepare weekly and monthly analytical reports to evaluate campaign performance and insights.
- Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience.
- Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness.
- Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
- Propose creative and innovative ideas to boost customer engagement and retention.
Requirements
- Bachelor's degree in Marketing, Business Administration, Data Analytics, or related field.
- Proven experience in CRM management, marketing automation, or customer lifecycle marketing.
- Hands-on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar).
- Strong analytical and problem-solving skills with the ability to interpret customer data.
- Excellent communication and collaboration skills.
- Attention to detail and a passion for improving the customer experience.
Benefits
Why Join Sweater
At Sweater, we believe in building lasting customer relationships through data, creativity, and collaboration. You'll be part of a forward-thinking team that values innovation, ownership, and impact.
- Opportunities for growth and professional development
- Dynamic and collaborative work environment
