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Lead Generation Specialist

2 hours ago

Jeddah, Makkah Province, Saudi Arabia INTEGRATE Advertising Agency Full time

Company Description

INTEGRATE is a dynamic marketing communications and creative agency, offering a range of services including digital media, brand activations, event management, and media buying. With a strong presence in the Middle East, the agency is committed to empowering client campaigns with innovative and impactful solutions. INTEGRATE is known for its bold creativity and ability to deliver high-impact marketing strategies. The agency strives to elevate brands through comprehensive, results-driven marketing campaigns.

Job Description

Overview

We are seeking a highly motivated Business Development & Client Data Specialist to support our agency's growth by identifying, collecting, and qualifying high-value potential clients. This role focuses on gathering accurate business data, researching target accounts, and helping the agency pitch services to the right decision-makers.

The ideal candidate is detail-oriented, proactive, strong in research, and confident in initiating contact with potential leads.

Key Responsibilities

Client Data Collection & Research

  • Identify potential clients across sectors that match the agency's target profile.
  • Collect and organize data such as company details, decision-makers, marketing managers, contact information, and business size.
  • Use online tools, directories, social media (LinkedIn, Instagram), and market data to build accurate prospect lists.
  • Evaluate the potential of each account and categorize them based on relevance and business size.

Lead Generation & Account Qualification

  • Generate qualified leads with verified contact info.
  • Conduct background checks on brands to understand their advertising and marketing activities.
  • Monitor trends, new businesses, and growing brands that may require agency services.
  • Build a database of warm, qualified accounts ready for agency outreach.

Pitching Support & Communication

  • Support the business development team in preparing customized pitches for identified prospects.
  • Initiate first contact when needed (email, social media, or outreach messages).
  • Schedule meetings with potential clients and hand over leads to the BD/Account team.

Reporting & Coordination

  • Maintain an updated CRM or lead-tracking sheet.
  • Provide weekly progress reports on leads gathered, accounts researched, and outreach activity.
  • Work closely with the Business Development Manager/Agency Director to refine targeting strategies.

Required Skills & Qualifications

  • Strong research and data-mining skills.
  • Excellent communication skills (English and Arabic preferred).
  • Familiarity with social media platforms, company directories, and online research tools.
  • Ability to identify decision-makers quickly.
  • Self-motivated, results-driven, and highly organized.
  • Basic understanding of marketing, media, or agency services is a plus.

Key Performance Indicators (KPIs)

  • Number of verified potential accounts collected weekly.
  • Quality of leads (accuracy of data + decision-maker identification).
  • Conversion rate from collected leads to meetings.
  • Timeliness and accuracy of database updates.