Digital Marketing Specialist

2 weeks ago

Khobar, Eastern Province, Saudi Arabia Promotion Efficiency Adv. Co. Full time 120,000 - 240,000 per year

We are seeking a dynamic and strategic
Digital Marketing Specialist
to develop and execute impactful digital marketing strategies for our company and clients. In this role, you will be responsible for planning, implementing, and managing digital campaigns while staying ahead of trends to ensure cutting-edge results. This position requires a balance of creativity, analytical skills, and strategic thinking to drive engagement, conversions, and brand growth.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies tailored to company and client objectives.
  • Plan and manage digital campaigns across various platforms, including social media, search engines, email marketing, and more.
  • Analyze campaign performance metrics to optimize ROI and deliver actionable insights.
  • Write compelling and engaging content for websites, social media, and other digital platforms that align with brand narratives.
  • Collaborate with cross-functional teams to ensure cohesive messaging and branding across all campaigns.
  • Stay updated on the latest digital marketing trends, tools, and best practices to enhance strategies.
  • Monitor and manage online brand presence, including SEO, SEM, and social media reputation management.
  • Conduct market research to identify opportunities for growth and new channels for engagement.
  • Oversee and coordinate with vendors, agencies, or freelancers for specialized digital marketing needs.
  • Prepare detailed reports and presentations for stakeholders, showcasing campaign effectiveness and strategic recommendations.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • Proven experience as a Digital Marketing Specialist or in a similar role, with a strong track record of successful campaigns.
  • Strong portfolio showcasing expertise in digital marketing strategies, campaign management, and content creation.
  • Exceptional writing skills with experience creating engaging content for diverse digital platforms.
  • Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, SEO tools, and email marketing software.
  • Deep understanding of analytics tools.
  • Strong knowledge of SEO, SEM, PPC, social media advertising, and content marketing.
  • Strategic thinking abilities with a proven track record of developing and implementing digital marketing plans.
  • Excellent communication and presentation skills, with the ability to articulate strategies and results to clients and teams.
  • Ability to manage multiple projects simultaneously and meet tight deadlines without compromising quality.
  • Familiarity with marketing automation tools and CRM systems is a plus.

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