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Marketing Specialist

2 weeks ago

Khobar, Eastern Province, Saudi Arabia Atlas Copco Full time 30,000 - 60,000 per year

Your role

Key Responsibilities
Digital Marketing:
Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, search engines, and email marketing.

Develop SEO and SEM strategies to enhance online visibility and drive organic traffic.

Manage and monitor paid advertising campaigns, including Google Ads, social media ads, and retargeting campaigns.

Analyze and report on digital marketing performance using tools like Google Analytics to provide actionable insights.

Collaborate with global and regional teams to align digital marketing strategies with Atlas Copco's branding and messaging guidelines.

Website management and content creation AEM

Employee Event Coordination
Plan and execute engaging internal employee events, such as team-building activities, recognition programs, and special celebrations.

Collaborate with HR and management to align event themes with company values and culture.

Develop communication materials, including invitations, announcements, and post-event highlights.

Ensure seamless event logistics, including vendor coordination, budgets, and on-site management.

Lead Management
Manage and track leads generated through all channels, including WhatsApp, email campaigns, phone inquiries, and online form submissions.

Coordinate with telemarketing and sales teams to ensure timely follow-up and lead conversion.

Optimize lead nurturing strategies to improve customer engagement and conversion rates.

Regularly analyze and report lead performance metrics to refine strategies and improve results.

Telemarketing Campaigns
Collaborate with telemarketing teams to create scripts and strategies for customer outreach.

Support lead generation and event promotion through targeted telemarketing efforts.

Analyze telemarketing performance and provide recommendations for improvement.

Content Creation
Design and deliver engaging content for social media, email campaigns, brochures, and internal communication.

Develop storytelling content to showcase Atlas Copco's culture, achievements, and innovations.

Campaign Management
Plan, implement, and optimize digital and traditional marketing campaigns to enhance brand visibility.

Social Media Management
Lead the creation, scheduling, and analysis of social media content to drive engagement.

Collaboration
Work closely with sales, product, and HR teams to align marketing efforts with business and employee engagement goals.

Metrics And Reporting
Monitor the performance of marketing and employee engagement activities, providing actionable insights for improvement.

Event Support
Organize trade shows, customer seminars, and other promotional events to increase brand awareness.

CRM Management
Maintain and optimize the CRM system (including Falcon) to ensure accurate, reliable, and up-to-date customer data.

Develop processes and guidelines for data entry and management, ensuring integrity across all systems.

Align CRM configurations to support business objectives and improve overall user experience.

To succeed, you will need

Requirements

  • Bachelor's degree in marketing, Communications, Business Administration or a related field.

  • Flaunt in Arabic and English (Writing & Speaking)

  • 0-2 years of experience

  • Excellent organizational and communication abilities.
  • Experience in supporting and coordinating corporate or employee events is a plus.

Personal Attributes

  • Active growth mindset
  • A collaborative team player with the ability to work across functions.

In return, we offer

  • Culture of trust and accountability
  • Lifelong learning and career growth
  • Innovation powered by people
  • Comprehensive compensation and benefits
  • Health and well-being

Job location

On-Site

This role requires you to work on-site at our office in Al Khobar, Saudi Arabia (SA). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Contact information

Uniting curious minds
Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.