Western Region Area Manager

Role Purpose

The Western Region Area Manager leads and grows a network of up to
12 fashion & lifestyle stores
, turning SAN's retail strategy into real results on the ground: strong teams, disciplined execution, and a customer experience that feels modern, warm, and memorable.

This role is the
key link between HQ and Store Managers
, making sure every store in the Western Region reflects SAN's values, commercial goals, and 2030 ambition to be one of the leading fashion & lifestyle houses in the Kingdom.

What You Will Do1. Lead Store & Business Performance

• Own the commercial performance of up to
  12 stores
  in the Western Region.
• Deliver and exceed
  sales, profitability, and growth targets
  for each store.
• Monitor daily, weekly, and monthly
  KPIs
  (sales, conversion rate, ATV, UPT, discounts).
• Take
  fast, data-driven decisions
  to fix issues and boost performance.

• Identify top-performing and underperforming stores and build
  clear action plans
  for improvement.

• People Leadership & Store Culture

• Lead, coach, and develop
  Store Managers and key store staff
  to become strong, independent leaders.

• Build a
  high-performance, positive culture
  across all stores.
• Plan
  staffing and schedules
  across 12 branches (headcount, shifts, peak times, seasons) in alignment with HR.
• Monitor
  turnover, absenteeism, and performance reviews
  and act early to retain top talent.

• Support
  hiring and selection
  for Store Managers and critical roles to maintain a strong talent bench.

• Customer Experience & Brand Representation

• Make sure every store delivers a
  consistent, high-standard customer experience
  .

• Ensure store teams follow SAN's
  service standards
  (greeting, approach, speed, complaint handling).
• Review customer feedback from
  NPS, Google Reviews, social media, and call center reports
  .
• Convert insights into
  practical store actions
  that improve the experience.

• Turn every visit into a
  moment of discovery and inspiration
  that drives loyalty and repeat visits.

• Operational Excellence & Compliance

• Ensure
  full implementation
  of company policies and procedures in all stores

• (cash handling, discounts, returns/exchanges, promotions, opening/closing).
• Conduct
  regular store visits and audits
  to check readiness: cleanliness, maintenance, stockroom, staff discipline.
• Secure accurate and on-time implementation of
  promotions, price changes, and marketing campaigns
  .

• Follow up on
  action points
  from audits and make sure they are closed properly and on time.

• Inventory & Visual Merchandising

• Monitor
  stock levels, best sellers, and slow movers
  in each store.

• Coordinate with
  Supply Chain and Warehouse
  for replenishment, product transfers, and stock balancing.
• Share
  field feedback
  on product performance and customer preferences to support better allocation decisions.
• Ensure all stores follow
  visual merchandising guidelines and planograms
  so that displays support sell-through and reflect each brand's story.

Who You Are

• 5–7+ years
  of experience in multi-store retail management, ideally in
  fashion, watches, accessories, or lifestyle
  .
• Proven track record as an
  Area Manager
  or a
  Senior Store Manager
  managing multiple branches.
• A
  field-first leader
  – you love being in stores, close to teams and customers, not just behind a desk.
• Strong
  commercial mindset
  : you understand KPIs, basic P&L, and can turn numbers into actions.
• Highly
  organized
  , able to manage travel between stores, store visits, planning, and reporting without dropping the ball.
• Excellent
  communication skills in English
  , both written and spoken.
• Comfortable with
  ERP/Retail systems, Excel, and reporting tools
  .
• Energetic, resilient, and comfortable in a
  fast-fashion, high-pace environment
  with weekly newness and seasonal peaks.

Sales target achievement per store and for the whole Western Region.

Like-for-like sales growth
across managed stores.

Conversion Rate, ATV (Average Transaction Value), UPT (Units per Transaction).

Staff
turnover
and
absenteeism
rates in the region.

Store audit scores
(operations, VM, compliance).

Shrinkage and stock loss
within target levels.

Customer satisfaction
: NPS, Google ratings, complaint resolution speed, and quality.