Senior Product Marketing Manager

About Our Client:

Lucidya is a Saudi-based technology company that delivers an AI-powered unified customer experience platform (CXM). They specialise in social listening, sentiment analysis, omnichannel engagement, and customer feedback tools, particularly optimised for Arabic language and dialects. Serving clients across the GCC and broader MENA region, Lucidya helps brands monitor conversations, uncover insights, and act on real-time intelligence to boost their reputation, strengthen customer relationships, and drive growth.

Summary:

We're looking for a strategic, analytical, and execution-focused Senior Product Marketing Manager / Product Marketing Lead to own the Go-to-Market (GTM) strategy and drive adoption of our AI-powered Customer Experience Management (CXM) suite.

You'll play a pivotal role in shaping how our products are positioned, launched, and adopted — connecting Product, Sales, and Marketing to bring our vision to life. This is a role for a bilingual storyteller and data-driven operator who thrives at the intersection of strategy, creativity, and technology, particularly in the B2B SaaS and AI landscape across the GCC.

What You'll Do

1. Go-to-Market (GTM) Strategy & Execution

• Lead complex GTM campaigns:
  Own the end-to-end strategy, planning, and execution of launches across key products (OmniServe, Profiles, Luci) and customer segments (Enterprise, Government, SME).
• Drive Product-Led Growth (PLG):
  Partner with Product and Growth teams to shape pricing, packaging, and in-product experiences that accelerate activation, adoption, and expansion.
• Empower Sales & Success:
  Build an elite enablement toolkit — battlecards, pitch decks, case studies, demos, and competitive insights — ensuring every customer-facing team can confidently position our value and differentiation in the local market.

2. Positioning, Messaging & Content

• Craft bilingual messaging:
  Create compelling, authentic, and locally resonant narratives in
  English and high-quality Arabic
  , ensuring our story connects with both enterprise and government audiences.
• Leverage market insight:
  Conduct deep customer, competitor, and market research to refine ICPs, shape buyer personas, and identify opportunities that feed back into the product roadmap.
• Develop impactful assets:
  Lead the creation of high-performing content — website copy, video scripts, data sheets, webinars, and blogs — that translate technical AI capabilities into tangible business value (ROI, cost savings, compliance).

3. Data-Driven Adoption & Optimisation

• Measure what matters:
  Track and report on GTM success metrics — adoption, conversion, time-to-value, product stickiness — to optimize every campaign and customer journey.
• Tool proficiency:
  Use platforms such as
  Pendo, Navattic, Segment, and Amplitude
  to deliver insights, personalise onboarding, and analyse feature engagement.
• Leverage AI daily:
  Harness modern AI tools for content creation, research, and workflow optimisation to work faster, smarter, and with deeper insight.

What You'll Bring

• 5+ years of Product Marketing experience
  in B2B SaaS, AI, MarTech, or CXM environments.
• Proven success
  in full-cycle GTM strategy, product positioning, and adoption-driving campaigns.
• Based in or ready to relocate to Riyadh, Saudi Arabia.
• Native-level fluency
  in both English and Arabic (written and spoken). Must be able to craft culturally aligned messaging in both languages.
• Technical fluency:
  Ability to translate complex AI/ML concepts into clear, business-focused outcomes.
• Data-driven mindset:
  Deep understanding of PLG principles and hands-on experience with analytics tools like Pendo, Navattic, Segment, or Amplitude.
• AI-first approach:
  Proficient in using AI tools for market research, content generation, and process efficiency.

Why Join?

You'll be part of a fast-scaling, product-driven company shaping the future of AI-powered customer experience in the Middle East. You'll have autonomy, visibility, and the opportunity to lead GTM impact across multiple regions and verticals — working directly with visionary leaders in product, marketing, and growth.