Senior Marketing Manager

Why qlub?

Qlub is revolutionizing the dining experience with ultra-fast, seamless payment solutions. Our technology enables customers to pay in seconds by scanning a QR code – no app download required. From Pay-at-Table QR payments and Digital Menus to Order-and-Pay tech, Payment Links, and SoftPOS terminals, qlub streamlines the entire payment process, making it faster and more convenient for both diners and restaurants. Plus, splitting the bill with friends has never been easier

We help restaurants focus on what they do best: providing exceptional dining experiences. By removing payment hassles, we increase table turnover and improve operational efficiency, boosting profits. Features like analytics, instant tipping and reviews, and automated accounting empower restaurants to thrive in today's digital-first world.

We're a fast-scaling fintech start up transforming payment solutions that go beyond the normal payment methods. Backed by leading investors including Mubadala, E&, Shorooq & Mastercard we have just secured a $30 million investment to drive our next phase of growth - this makes our total raised capital $72 million This marks one of the largest start up investment rounds in the Middle East — and this is just the beginning. Over the past year, we've nearly doubled in size, expanded globally, and continue to grow our network of clients and partners, with our GMV reaching 3x

This is more than a job, this is a mission to transform qlub and power its growth, we're building high-performing, diverse teams—and that's where you come in 

The role

As full-time Senior Marketing Manager in KSA, you will be reporting to the country MDs and leading our marketing efforts and drive growth through strategic planning and execution.

As a Senior Marketing Manager focusing on leading marketing efforts , you'll be responsible for:

Develop and Execute B2B and B2C Strategy:

Build a comprehensive B2B marketing strategy to increase the number and quality of inbound leads

Collaborate with sales and lead generation teams to align marketing efforts with sales goals

Measure and optimize B2B marketing campaigns 

Leverage digital marketing channels such as LinkedIn, Google Ads, and email marketing to reach B2B audiences

Develop and Execute B2C Brand Strategy:

Build a strong B2C brand identity and messaging framework

Develop and execute marketing campaigns to drive consumer engagement and conversions

Manage social media, content marketing, and influencer partnerships

Analyze consumer behavior and preferences to inform marketing strategies

Utilize digital marketing channels such as Facebook, Twitter, Snapchat, Instagram, and Google Ads to reach B2C audiences

Marketing Execution:

Develop and manage marketing budgets and forecasts

Lead and manage a team of marketing professionals (or work independently, depending on the company structure)

Collaborate with cross-functional teams, including sales, product, and customer success

Measure and report on marketing performance using key metrics (e.g., lead generation, conversion rates, ROI)

Data-Driven Decision Making:

Use data and analytics to inform marketing strategies and optimize campaigns

Track and measure key performance indicators (KPIs) to evaluate marketing effectiveness

Conduct market research and competitive analysis to stay ahead of industry trends

Qualifications

*Experience:* 

5+ years of marketing experience, with a focus on B2B and B2C digital marketing

Fluent in Arabic and English

Digital Marketing Expertise:

Proven experience with digital marketing channels such as Google Ads, Facebook Ads, Twitter, Snapchat, LinkedIn Ads, and email marketing

Familiarity with marketing automation tools and CRM systems

Experience with data analytics and reporting tools (e.g., Google Analytics)

Skills:

Strategic thinking and planning

Campaign execution and management

Excellent communication and collaboration skills

*Industry:* Experience in the technology industry is a plus

What we offer

Be part of an exciting, fast-paced environment, where you can grow the business from an early-stage start-up into a global organization

Drive growth and tailoring of fast-evolving new products and features

Work with highly motivated people, enthusiastic about improving the customer experience at table-service restaurants.

Sounds like you? Are you excited by this opportunity? If so, "Apply now".