General Manager Communication Channels

2 months ago


Riyadh, Saudi Arabia Mobily Full time
Job Summary
  • Contribute to the development of the commercial media strategy
  • Contribute to the development of commercial digital strategy and roadmap
  • Contribute to the development of commercial yearly calendar to assure always-on approach and plans
  • Contribute to the development of budget and KPIs and monitor progress
  • Supervise all Mobily commercial media channels ( owned and paid) to assure campaigns KPIs performance are met
  • Contribute to enhance Mobily ad awareness and top of mind from media stand point
  • Work with sales teams and act proactively to increase Mobily market segment
  • Stay up-to-date with media technology developments, to analyse campaigns data & report the results to end users to build plans and corrective plans properly
  • Stay up- to- date in monitoring competition media and provide media ideas to stand out
  • Report launched/ ended campaigns and lesson learned
  • Identify trends and insights to enhance media performance and effectiveness
  • Manage mobily media agency by setting their KPIs, planning the agency activities, defining priorities, assess creative work outcomes against planned, and monitor the agency progress against desired.
  • Work closely with research team to identify media needs, gaps and campaigns performance from media standpoints.
  • Measure spends effectiveness and ROI.
  • Strategic Media Buying
  • Overall digital optimization plan that includes SEO, Tagging and Google Analytics
  • Increase client satisfaction through digital marketing
  • Set new and creative growth strategies
  • Assess media plans for media campaigns
  • Review launched and ended campaigns reports
Skills
  • Strong experience and in-depth understanding of strategic and operational planning and project management, including budgeting and financial follow-up
  • Strong mix of technical and commercial experience in the field of telecommunication or ICT.


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