Oncology Brand Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Ipsen Pharma (SAS) Full time

Summary / purpose of the position


The Brand Manager is accountable for providing overall marketing support to Ipsen's oncology portfolio to ensure both qualitative and quantitative results are achieved in Saudi Arabia.


Main responsibilities / job expectations

Define strategic orientations according to Ipsen priorities and roadmap:

  • Provide clear guidelines about Ipsen objectives and expectations related to product strategy
  • Challenge and validate proposed operation plans
  • Guarantee that Partners operational plans are aligned with Ipsen strategy and be responsible for timely execution according to Ipsen Ethics and operations standards

Follow-up of Countries and Partner's action plans:

  • Challenge status and secure action plan execution
  • Ensure promotional materials availability
  • Followup regulatory roadmap
  • Secure products' launches and indications

Coordinate the implementation of new product launches and support country manager in the implementation of specific potential BD projects:

  • Track timely execution of regulatory and packaging roadmap
  • Implement logistic process
  • Prepare launches
  • Organize, train people accordingly

Prepare, implement and follow-up Saudi Arabia medico-marketing projects:

  • Define strategic objectives of the projects
  • Ensure appropriate and timely Medical Education agency deliverables.
  • Liaise with KOLs
  • Coordinate the scientific program design and implementation in conjunction with medical teams
  • Validate attendee's profiles, responsible for tools and materials preparation / production
  • Communicate to the region progresses
  • Assesses events impact

Improve market understanding by performing market studies and making strategic recommendations accordingly:

  • Identify, recommend & brief providers
  • Review questionnaires
  • Challenge and present results to Ipsen Management

Knowledge, abilities & experience

Education / Certifications:

  • Minimum educational level necessary to perform the job (High school diploma, associate degree, Bachelor's degree, Masters, PhD)
  • Scientific, medical and/or business management background (Master, Bachelor)
  • MBA preferred (master's degree in business and / or Marketing)

Experience:

-
Minimum of 3 years related experience within a pharmaceutical company as brand manager
:

-
Oncology would be a plus.

Languages:

  • Written and spoken proficiency in English.
  • Additional languages preferred.

Key Technical Competencies Required

  • Experience in all aspects of developing and maintaining marketing strategies + proven experience in customer and market research
  • Relevant experience within pharmaceutical Marketing and/or other Commercial functions, both at Affiliate and regional/global level
  • Oncology experience will be a plus.
  • Possesses solid communication skills, including the ability to interface across geographies and functions within Ipsen as well as with customers.

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