MEA PR Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Tourism Authority Full time
Do you have a passion for travel and tourism? Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabia's Vision 2030 to life

In this role,you will be responsible for manage Public Relations activities, in order to ensure and deliver on the section's mandate and identify improvement opportunities that will contribute to the delivery of short and mid-term strategic objectives within set KPIs, agreed budgets and adopted policies and procedures.

You will be responsible for

  • Contribute to the design and implementation of the Department's strategy and roadmap by providing function-specific inputs
  • Establish and implement the Section's operational plans in support of the Department's overall strategic plan and KPIs
  • Prepare the Public Relations Section annual budget and participate in the Department's budgeting cycle and process
  • Utilize and manage Public Relations Section's budget effectively, and report accurately on progress made and challenges encountered
  • Investigate and propose implementing strategies that result in positive financial impact for STA and mitigate financial and operational risks
  • Develop a PR campaign strategy to ensure effective STA brand and communication
  • Identify and evaluate key customer segments and define optimal channels to reach and increase conversion rates
  • Manage content on social media platforms to engage audiences across traditional and new media
  • Develop creative briefs with detailed campaign guidelines for campaigns in line with budgets
  • implement a proactive program calendar of media targeting and liaison to support the approved PR plans
  • Analyze and report on media coverage, social media activities and projects ROI
  • Manage media inquiries and interview requests
  • Create content for press releases, articles and presentations
  • Propose improvements to Public Relations Section's policies, and ensure the implementation of procedures and controls across all areas of activity so that all relevant procedural/legislative requirements are fulfilled while delivering high quality and cost-effective results
  • Monitor day-to-day activities to ensure compliance with stipulated policies and procedures
  • Stimulate subordinates and contribute to the identification of opportunities for continuous improvement of systems and processes taking into account leading practices, changes in business environment, cost reduction and productivity improvement
  • Manage, guide and assist direct reports to perform their functional operations in accordance with set policies and procedures
  • Participate in identifying and recruiting key talent for Public Relations Section
  • Promote a high-performance working environment embracing STA's values
  • Build and maintain solid relations with externals stakeholders such as governmental entities and consultants to serve STA's best interest
  • Provide assistance across the organization and support peers when needed to perform their duties
  • Approve reports and presentations related to Public Relations Section activities and achievements for reporting and decision-making
  • Perform other activities as and when required
You will need

  • Not less than 8 years of experience in Public Relations, Journalism or relevant field
  • A bachelor's degree in Marketing, Communications or equivalent is preferred
We are a Saudi government entity that aims to hire & build top talent in the Tourism industry. We look forward to receiving your application

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