Manager Marketing and Communications – Residential Development

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Red Sea Global Full time

Be the change. Join the world's most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

The Manager of Marketing and Communications for residential development is responsible for working with their direct report(s) on the implementation, planning and delivery of initiatives which will support the destination marketing efforts across the portfolio of Red Sea Global (Red Sea Residences) developments. The role is key to ensuring the outputs of the marketing team are delivered, on time, on budget and in keeping with the positioning of RSG's developments and assets. This includes leading our campaign management processes, being accountable for the successful implementation and delivery of the marketing and communications story, the content and its campaigns, PR and events.

This will be line with individual asset and development specific marketing plans and be consistent with the overall strategic marketing plan. The Marketing Manager is a key leading role in helping to shape and execute the marketing program. The role will involve delivering brand awareness, delivering exceptional sales collateral, supporting RSG's event strategy and driving leads for the residential sales team.

Job Responsibilities

Functional/Technical Responsibilities

  • Lead the delivery of the marketing and communications plan tailored to the unique dynamics of the regional and global real estate market, driving brand recognition and business growth.
  • Lead the content management process to enhance online presence and engage with target audiences effectively.
  • Work with sales, development and residential marketing team, lead the delivery of events, roundtables and campaigns - identifying residential marketing events and the opportunities that can be leveraged via attendance and or participation. Liaise with Comms and Events teams to ensure successful participation.
  • Understand the overall business and marketing strategy, proactively identifying ways to enhance what we do to deliver a better ROI.
  • Work with the wider Development marketing team to lead the execution of integrated marketing campaigns to create awareness, generate demand and convert into leads. Integrated campaigns will incorporate events, web, paid social, traditional trade print advertising, content, film, brochures, PR and eDM's.
  • Manage the content for the Red Sea Residences website, ensuring its continuously up to date.
  • Lead the development of creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Present ideas and final deliverables to internal and external teams, communicate objectives, KPI's and budgets to senior management.
  • In collaboration with the digital team, create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Oversee the raising of purchase orders / requests and work closely with the procurement team with the onboarding of new suppliers.

Policies, Systems, Processes, Procedures, Standards and Reports

  • Follow all relevant functional policies, processes, standard operating procedures, and instructions to ensure that work is carried out in a controlled and consistent manner.
  • Assist in the preparation of accurate and timely functional MIS statements and reports to meet corporate and functional requirements, policies, and standards.

Safety, Quality & Environment

  • Apply safety, quality and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.

Continuous Improvement

  • Contribute to the identification of opportunities for continuous improvement of department's systems, processes and practices considering 'international best practice', improvement of business processes, cost reduction and productivity improvement.

Job Stakeholders (Relationship)

  • Internal: Development, marketing, residential sales and brand business units
  • External: Digital marketing, brand, event, PR and social media agencies

Job Requirements

Qualification and Experience

  • Bachelors degree in Marketing or Communications
  • 6+ years experience in a marketing role
  • Experience in brand/creative development and execution in B2C essential and preferably B2B
  • Experience in the luxury, UHNWI and HNWI sectors desired
  • Experience with and a good level of understanding of market research
  • Creativity and an ability to produce innovative and original content
  • Understanding of latest technology trends
  • Ability to work in a fast moving, dynamic, ambitious organization

Skills

  • Analytical skills and attention to detail
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to identify and implement new opportunities to drive marketing effectiveness

For more information about Red Sea Global, visit:

  • Website:
  • YouTube:
  • Twitter:

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