Insights Manager

2 weeks ago


Jeddah, Makkah Province, Saudi Arabia Abbott Laboratories Full time

Consumer And Brand Insights Manager

JOB RESPONSIBILITIES INCLUDE:

  • Deliver Consumer & Shopper Understanding and provide actionable recommendations to drive brand growth
  • Oversee all aspect of consumer & shopper research
  • Lead vendor relationships
  • Mine trends and historic behavior data that will help define the targeting and conversion of campaigns
  • Develop and deliver brandspecific syndicated data reporting as well as simple ad hoc requests

ESENTIAL DUTIES AND RESPONSIBILITIES:

  • Deliver Consumer & Shopper Understanding and provide actionable recommendations to drive brand growth
  • Oversee all aspect of consumer & shopper research
  • Lead vendor relationships
  • Mine trends and historic behavior data that will help define the targeting and conversion of campaigns
  • Develop and deliver brandspecific syndicated data reporting as well as simple ad hoc requests
  • Scope research projects to ensure a clear and actionable brief to identify the right approach and research partners
  • Lead qualitative and quantitative consumer research to inform new product development including idea screening, consumer qual, concept testing, and consumer sensory tests
  • Assist in execution of foundational research to inform broader strategic priorities, such as segmentation and consumer journey.
  • Partner with syndicated data providers to maximize use of trends, brand tracking, sales tracking data to build holistic recommendations and thought leadership
  • Perform other duties as assigned
  • 710 years' experience in Consumer Insights & Analytics
  • Bachelor's degree required; Insights/Marketing degree/MBA preferred
  • Proven track record of actionable insights work, including compelling and motivating storytelling and action planning
  • Strong communication skills with ability to build relationships with stakeholders
  • Extensive experience in qualitative and quantitative research approaches, including segmentation, U&A, A/B testing, concept testing


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