HORECA Sales Representative Center

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Nestle Full time
You're energized by challenges, creative brand-buildingand great coffee?


The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista.

From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy:

exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.

Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for

HoReCa Sales Representative with the mission to:
Lead the growth in the restaurants, hotels and other foodservice/ hospitality channels by creating new business and developing existing

A Day in the Life of a HoReCa Sales Representative:

  • ensure achievement of agreed targets/KPI for the assigned Area, in designated territory
  • Identify sales opportunities within designated territory, create SMART prospect plan for own region
  • Acquire new customers by following the Nespresso B2B Sales Process
  • Selection of customers (prospects) via different tools and sources
  • Usage of SAP Customer on Demand (CoD) and recording all above activities into (CoD)
  • Cold Calling and Visiting of selected prospects
  • Increase business with existing customers, increasing brand visibility and implement relevant marketing & sales activities
  • Selling/placing machines spread over the B2B (Aguila, Gemini) and B2C range, creating durable and sustainable volume at relevant HoReCa customers.
  • Attending National HoReCa Trade Fairs and events, increase knowledge of key HoReCa networks in own region.
  • Credit management of New and Existing Customers in designated territory (open invoices, ope low)
  • Compliance with Nestlé and Nespresso business principles and policies including Nestlé trade policy, local Sales policy, local Trade Terms, Safety and legal regulations.

What Will Make You Successful

  • Minimum of 23 years of Sales experience: prospecting (cold calling, cold canvassing), negotiating sales conditions and contracts, managing & developing existing customers
  • Field sales experience is a plus
  • Languages (Arabic & English)

We Offer:

Interesting and challenging work in an international company - a branch of worldwide and well recognized FMCG concern

Possibility to work in a dynamic team of professionals and leaders

Possibility to work with challenging projects and responsible tasks

Atmosphere full of respect, professionalism

Possibility of development & career advancement


If you find the challenge exciting and match up, we have great culture and will work rigid to make you feel welcome and valued from day one.



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