Senior Marketing Executive

2 weeks ago

المملكة العربية السعودية, Saudi Arabia Tahaluf Full time

Company Description Tahaluf** brings together strategically important commercial communities from the Kingdom of Saudi Arabia, the wider Gulf region and from around the world through a portfolio of world-class exhibitions and digital platforms.


Following the successful launches of award-winning tech events LEAP and Black Hat, Tahaluf will bring iconic Informa brands to the Kingdom of Saudi Arabia including Cityscape,
CPHI **and Cosmoprof serving the global real estate, pharmaceutical and beauty industries respectively, in 2023 and 2024.


Key Performance Indicators:

  • Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.
  • Adherence to timelines and budgets.
  • Marketing KPI vs performance report

Key Responsibilities

PLANNING & CAMPAIGN MANAGEMENT:

  • Work with show teams to plan product (largely B2B exhibitions) marketing campaigns to meet strategic objectives.
  • Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
  • Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.
  • Develop marketing budgets in line with plans and maintain budget trackers.
  • Appoint and manage external suppliers.
  • Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
  • Optimise spend across marketing channels.
  • Identify paid media requirements and negotiate media buy (either directly or through an agency).
  • Recommend website strategy to maximise relevant traffic and conversion.

ANALYSIS & INSIGHT:

  • Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
  • Share relevant insights with sales and event team to drive revenues or pursue new opportunities.
  • Analyse and report trends over time and use these insights to build more effective campaigns.
  • Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
  • Work with internal teams to ensure data governance and data management policies are adhered to.
  • Provide preagreed reports during and post campaign to monitor channel effectiveness and ROI.
  • Use recommended campaign analytics dashboards daily to monitor performance.
  • Build a culture of testing and metricsdriven decision making in the team.
  • Share case studies with marketers within the team, division and Global Exhibitions.

MARKETING EXECUTION:

  • Identify target universe and key segments within target universe.
  • Develop personas, value propositions and messaging for each of the key segments.
  • Copy writing according to strengths within the team in line with the content calendar and messaging.
  • Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.
  • Monitor and adjust digital marketing activity based on performance metrics.
  • Manage PR agency (internal or external) with input from event manager/event director.
  • Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
  • Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.
  • Coordinate the design and production of all marketing collateral to be determined within the marketing plan.

TEAM MANAGEMENT:

  • Work with one or more marketing executives to execute campaigns according to the agreed plan.
  • Provide guidance, feedback and inspiration to line reports/assisting team.
  • Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategy.
  • Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap.
  • Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
  • Reflect the highperformance culture of the marketing team.
  • Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team.

Qualifications Background Knowledge, Skills & Experience**:

  • 2-3 years as a Marketing Executive (specialist) or 1 year as a senior marketing executive
  • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
  • Database development and growth including segmentation / advanced targeting.
  • Building relationships with partners and stakeholders.
  • Analytical and questioning mindset.
  • Significant exposure to design and print suppliers / agencies.
  • Strong

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