Product and Insights Manager

4 weeks ago

Johannesburg, Gauteng, Saudi Arabia Nando's Full time

Minimum Requirements

  • BCom Degree or equivalent NQF Level 6 qualification Marketing
  • Driver's License and own vehicle
  • 5 - 8 years' experience in marketing or commercial product environment with particular experience in data analysis
  • 1 - 2 years' experience in a middle management role

Knowledge

  • Knowledge of data analysis and research Advanced
  • Knowledge of product management and costing Advanced
  • Knowledge of computer applications Advanced
  • Knowledge of project management Advanced
  • Microsoft Office skills Intermediate

Duties and Responsibilities

Product Management

  • Work closely with cross-functional stakeholders to develop and execute a consumer segment and menu category strategy and oversee execution thereof
  • Manage activities that assist with driving the key objectives of the annual marketing calendar, including promotions, new product development or any activities within the consumer segments or menu categories
  • Work with BI and Finance to develop sound commercial and customer business cases in support of key marketing initiatives
  • Use key industry dynamics, trends, and internal data to define the core menu mix and strategy for menu categories and to achieve key financial and brand metrics
  • Review and analyse marketing pricing conditions and behaviours to develop pricing strategies that fit within the overall national pricing objectives
  • Work with cross functional teams to manage pricing process in order to achieve the GP margins and MPI expectations of the business
  • Work with agencies and internal teams to accurately forecast volumes for seasonal campaigns and new product development

Data analysis and insights

  • Analyse micro and macro business and competitor environment on an ongoing basis to monitor the effectiveness of all relevant initiatives
  • Use internal and external data sources primary and secondary sources to identify key consumer insights to strengthen the development and execution of consumer segment and menu category
  • Analyse sales results to ensure that resources are focused on achieving promotional objectives
  • Work closely with Food Innovation to identify consumer trends that lead to innovation pipeline development
  • Identify opportunities and challenges with regards to growing the overall menu portfolio and work collaboratively with cross-functional teams to quantify, resolve or maximise growth by developing the appropriate action plans
  • Research and analyse current and past product promotional initiative results to capture best practice and foster continuous improvement

Project Management

  • Work closely with the entire cross-functional team to effectively develop and launch new products or promotions
  • Plan, execute and manage projects to support the broader marketing and business strategy
  • Provide ongoing feedback to cross functional teams in terms of process, barriers, scope changes as well as internal and external partner concerns
  • Work with stakeholders to establish viability of concepts and ideas from a consumer perspective
  • Oversee the implementation of new products within the national system including all trials

Research Management

  • Manage delivery of research output with agency partners
  • Support the development of an annual insights plan that will support the marketing plan and needs thereof
  • Identify research needs to support the growth strategy of the business
  • Use research inputs to support the marketing plan through insights on product, pricing, place and promotion
  • Regular reporting of key research outputs to marketing team

Reporting, Budget, and Financial Management

  • Support development of product and research budgets
  • Monitor adherence to project budgets and propose cost-saving measures where appropriate

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