Insights Officer
2 months ago
Main Accountabilities:
Insights Support:
- Supports the daily collection and entry of competitor data across key markets for Exams and Cultural Engagement.
- Supports the collection of markets/segment/audiences data from central internal and external sources.
- Supports the data collection/entry for quarterly Cultural Engagement and Exams insights packs.
- Support in admin tasks, tools, design and execution of inhouse primary/secondary research exercises surveys, polls, etc.
- Conducts basic desk research.
- Supports the creation of data analysis summaries for regional, cluster and country marketing teams.
- Iterates data as required based on regional and country specific needs.
- Supports regional insights requirements, using existing templates and working with the insights and marketing team to develop new templates if required and providing support.
- Tests data accuracy and interference to gauge effectiveness and implements improvements based on results.
Managing self and others
- Builds an understanding of the data context, opportunities and challenges, to ensure that data management and reporting is based on business needs.
- Seeks feedback from regional insights on data collection and analysis, making amendments based on that.
- Maintains and updates insights database across all regional platforms, ensuring it is up-to-date.
- Ensures all data is, consistent in terms of categories, quality and accuracy and optimised for use in insights and marketing plans.
Relationship and Stakeholder Management
- Collaborates with the marketing teams in the regional insights and marketing teams to define, measure and improve data collection and analysis.
Minimum/Essential Qualifications:
- Relevant degree or demonstrable equivalent level of experience
Role specific knowledge and experience:
- Experience of data collection methodologies within a complex organisation
- Experience in analysing different sets of data.
- Experience using Microsoft excel or different database software.
- Stakeholder engagement
Desirable
- Experience in managing and commissioning market insight and analytics tasks/projects and initiatives within a large and complex organisation.
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