Retail Marketing Manager, Saudi

1 month ago

Jeddah, Makkah Province, Saudi Arabia Colgate-Palmolive Company Full time



Relocation Assistance Offered Globally

# Jeddah, Jeddah, Kingdom of Saudi Arabia

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

Job Responsibilities :

The Retail Marketing Manager must develop positive relationships with Insight, Marketing, CDT's, Finance & CS&L team.

To better align to our customers he/she must spend time with CDT's & Distributors where appropriate. This would include in market visits and key account meetings.

Go to Market Strategy

  • Develop trade segmentation and Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost
  • Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles

Channel Strategy

  • Assessment of CP and Category performance by channel, strategy definition and objective setting
  • Owning the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments
  • Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and used
  • Anticipating, predicting, and proactively responding to driven moves and tactics in the channel, and in store programs, while benchmarking CP share of voice/activities in-store
  • Tracking, reviewing and modifying channel and account plans to ensure Colgate is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines
  • Conducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending
  • Adapt Category Promotion activity grid by RE and identify activities to grow the RE and customer
  • Lead the GTN investment for the retail environment (TPR's, PPR's, Business Builders Direct and Indirect) and develop a RE investment strategy and supervise KPI goals on pay for performance basis

5P & RE Strategies

  • Develop the RE strategy and Define the 5P strategy and tactics by Retail Environment and channel
  • Applying shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by retail environment
  • Develop 5P's communication tools and supply CDT and instore staff with user-friendly guidelines for management and execution of 5P strategies/tactics by retail environment
  • 5P tracking and monitoring with recommendation of corrective action to CDT's if required

Commercial Planning

  • Contribute to effective business planning by helping develop channel and account- specific strategies and in-store programs which deliver the brand and channel budget, and leading risks and opportunities
  • Identify and activate RE Growth Initiatives and work together with Shopper Marketing on relevant shopper programs
  • Consolidate the customer needs / grid by Country RE for inputs in commercial plans and provide retailer perspective in commercial process
  • Identify gaps and solutions by RE in monthly Commercial Meetings
  • Objective setting, activity coordination and spending
  • Coordinating the planning and execution of channel and account activities and presenting plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately
  • Optimizing resources and demonstrating trade spending among channel : customers, geographies, categories, and brands/products given Colgate's strategic direction, and ensuring fair and equitable prioritization between customers

Required Qualifications :

  • Bachelor's Degree
  • Minimum 10 years of experience out of which minimum 5 years of experience in Retail/trade/customer marketing
  • Proficient in English and Arabic language

#LI-PP2

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

#LI-Hybrid

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