Trade Marketing Manager

1 month ago


Jeddah, Makkah Province, Saudi Arabia Ferrero Full time
Job Location: Jeddah

Company Overview

Ferrero is a family-owned company with a progressive global outlook and renowned brands like Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. Operating in over 50 countries with products available in more than 170, the Ferrero Group is cherished by generations worldwide. Our success is fueled by 40,000 committed employees who embody care and quality to shape our business and brands.


Diversity Statement

Ferrero is dedicated to fostering a diverse and inclusive culture where all employees are valued, respected, and provided with equal opportunities. We believe in the unique talents of our workforce and strive to empower them to succeed personally and professionally, creating a multicultural and innovative work environment.


About the Role:

Responsibility involves supporting the Market in creating and executing a sales strategy that aligns with the Brand's vision, fostering long-term partnerships with customers, understanding their strategies and shoppers, providing tools for implementing Ferrero Category strategies in retail locations, and facilitating collaboration between Local Marketing, Sales, and Supply Chain for Demand Planning.


Main Responsibilities:

CATEGORY STRATEGIES & PLANS

  • Monitor and analyze trade, competitors, and shopper market data for the assigned Channel/Category, identifying business opportunities and developing Trade Marketing plans

CHANNEL STRATEGIES & PLANS

  • Assist in defining the Channel Strategy for each Category in the Country, aligned with the Brand Strategy
  • Support the development of Sales strategies at the Channel/Account level to enhance business growth and profitability

IN-STORE ACTIVITY MANAGEMENT

  • Equip Sales with necessary tools for executing Marketing Strategy in retail locations

TRADE BUSINESS INTELLIGENCE

  • Develop company dashboard for monitoring key trade and shopper-related metrics to provide insights for business understanding and growth

Desired Profile:
  • University Degree, MBA is a plus
  • Minimum 5 years of experience in a similar role in a multinational company
  • Solid understanding of the FMCG sector
  • Proficiency in Shopper marketing, Category management, and Trade Marketing
  • Strong verbal and written communication skills
  • Minimum 3 years of people management experience

Keys to Success:

Customer focus, quality, and care drive our actions. To thrive at Ferrero, you must share our dedication to delivering exceptional results for consumers worldwide.



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