Senior Media Planner

4 weeks ago


Johannesburg, Gauteng, Saudi Arabia Publicis Groupe Full time

The Job Description:

  • The ATL Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
  • This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders Zenith Planners are expected to direct, inspire and add value at every turn.
  • A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
  • In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.
  • Some working outside the standard working hours may be necessary.

Daily Activities:

  • Produce TV, radio and print plans
  • Chat the outdoor planner for OOH plans
  • Produce reach curves and optimization analyses for strategic input
  • Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.
  • Obtaining Media Schedule approvals from clients
  • Chase outstanding creative compiling and delivering Proof of Life documents.
  • Attend internal and external client status meetings
  • Managing the CE's and PO process and ensuring this accurately tracked and monitored with the buyers.
  • Produce and deliver Post Campaign Reports
  • Respond to Global Report Requirements
  • Maintain a good relationship and understanding of media owner platforms

Qualifications:

  • Telmar Advanced
  • Excel Intermediate
  • Power Point Intermediate

Experience:

  • At least 5 years of ATL media planning

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