Head Of Consumer Marketing

1 month ago

Cape Town, Western Cape, Saudi Arabia Wilderness Full time

Key responsibilities

Content Management and Performance

  • Oversee and manage content creation for our consumer channels – including print materials.
  • Create content briefs – for campaign, blog, newsletter and related marketing.
  • Develop strategic content plans that align with our key business objectives within consumer marketing.
  • Track, analyse and report on consumer marketing performance measured against ROI and KRIs.
  • Support image selection processes to ensure appropriate brand imagery is used.
  • Work with the creative team to develop powerful in-camp marketing assets that tie into our brand strategy.
  • Conduct market and audience research – keeping abreast with emerging trends and creative campaign initiatives.

Team Management and Collaboration

  • Provide supportive leadership that drives innovative thinking, passion and brand excellence.
  • Collaborate with the Head of Creative on campaign generation and creative project development.
  • Manage our consumer marketing budget and supplier invoice approvals.
  • Work closely with our Direct Sales team to support content and key messaging requirements.
  • Keep open and frequent communications with Trade, Digital, Creative and PR/Media streams.
  • Support partnership marketing campaigns working closely with our Partnership, and Trade & Retail teams.

Customer Life cycle Management and Loyalty

  • Work on a segmentation strategy with the Customer Life cycle Manager that allows our team to communicate effectively based on consumer interests, preferences and location.
  • Oversee guest journey communications – across all touch points – working closely with our Consumer Life cycle Manager.
  • Support our loyalty programme through communications, specialised itineraries, consumer events and loyalty initiatives.
  • Work in collaboration with our Creative team on collateral creation for consumer events.
  • Help grow and oversee the maintenance of our consumer database managed by our Customer Life cycle Manager.
  • Work closely on gifting strategies for consumers with our Trade & Retail and Creative teams.

Consumer Influencer Marketing

  • Own our influencer strategy, approval of influencer trips, and spearhead content exchange partnerships.
  • Track and report on influencer trips measured against ROI/KRIs.
  • Brief influencers on our brand requirements, objectives and deliverables.

Digital Consumer Marketing

  • Oversee the execution of copy for our website, including PPC and SEO.
  • Stay on top of digital reporting tools that influence our consumer content strategy.
  • Oversee all social media marketing – working with the Social Media Manager to deliver outstanding social media content.
  • Oversee content production for itrvl our proprietary booking system itineraries and other related consumer channels.

Skill Set – Qualifications – Experience

Skill set:

  • Ability to successfully lead teams and partner effectively across complex business organisations. Demonstrable experience in developing efficient strategies and go-to-market plans for B2C, with an eye on branding and the customer journey. Excellent written and verbal communication with strong analytical and problem-solving skills.

Qualifications/Experience

  • Bachelor's degree in marketing or related degree.
  • Proven experience as a senior marketing leader for a minimum of 8 years, preferably in the luxury travel sector.
  • Proven experience in marketing, brand management, and consumer marketing.
  • Experience in the travel or hospitality industry, particularly targeting affluent travelers.
  • Prior experience in developing consumer marketing assets and promotions.
  • Previous experience managing a team.

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