Product Marketing Manager

4 days ago

Cape Town, Western Cape, Saudi Arabia Apex Group Full time

Job Specification:

  • Work closely with the Head of Portfolio Marketing to develop value propositions, go-to-market strategies, positioning and product marketing campaigns to launch new products and promote products and services for the Group globally
  • Develop launch packs and all associated collateral for distribution through our sales enablement platform amongst the sales and marketing teams
  • Develop audience focused content and messaging that solves problems rather than promoting products across product flyers, brochures, blogs, adverts and digital content
  • Work with the demand marketing team to ensure product objectives are met in their marketing campaigns with a focus on lead generation.
  • Act as a Product Champion for all related services within the business working to improve the product marketing process from conception through to launch.
  • Develop a solid understanding of the asset management, corporates, capital markets, and private client space to align products with respective audiences & take ownership for working with internal communications and learning and development to deliver sales training.
  • Develop a good working knowledge of sales enablement platform. Analyse and report performance and engagement of product collateral.
  • Work with other product marketers to support the Group's sub-brands and respective product suites.
  • Plan and participate in the development of internal education of key products and services which involve several different departments.
  • Brief the broader marketing and sales team on new products in your area and the upcoming product pipeline.
  • Feed product insights and competitor product activity back to the business.
  • Take part in weekly and monthly sales and marketing globally and regionally calls to continually educate and get market feedback on products and services.
  • Ensure product descriptions are maintained in proposals and consistent across all platforms and mediums even where the tone of voice varies.
  • Work with the broader team to obtain insights into clients' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.

Skills Required

  • Excellent written and verbal English with a relevant qualification
  • Proven experience in a financial services B2B product marketing role in the corporate services, private client, capital markets or asset management space.
  • You will be good at handling time-sensitive projects and working to deadlines
  • Enjoy taking responsibility for lots of projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan
  • You have a keen focus for digital marketing and analytics to demonstrate the success of your tactics and activities
  • A creative thinker with the initiative to come up with suggestions that look to improve processes or ways of doing things
  • Strong relationship building and negotiation skills to manage internal stakeholders and work at a fast pace with the rest of the marketing team
  • Enjoy working with a diverse group of colleagues and stakeholders
  • A natural aptitude for collaboration and the ability to work autonomously
  • Ability to write engaging copy, telling the 'story' of products, for various marketing channels and internal audiences.
  • Ability to work remotely with a global team you may have never met
  • Undergraduate degree required, Chartered Institute of Marketing qualification or equivalent a bonus

What you will get in return:

  • A genuinely unique opportunity to be part of an expanding large global business
  • A great opportunity to own a brand under the Apex Group and deliver its strategy and progress your career
  • The chance to impact the business, be heard and implement your own ideas
  • Exposure to all aspects of the business, cross-jurisdiction and to working with senior management directly
  • A genuine career path and ability to help shape the product marketing agenda

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