Business Development Director, Advertising/ Digital Marketing

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Petroleum Services Polytechnic Full time

Job Description: Business Development Director (MENA)

Location: Middle East & North Africa (MENA)

Position Type: Full-Time

Role Overview

YOYI is seeking an accomplished and dynamic Business Development Director to lead our expansion efforts in the MENA region. The successful candidate will play a critical role in driving business growth, forging strategic partnerships with agencies and channel partners, and championing YOYI's solutions in the travel, hospitality, government, and tourism verticals.

This role requires a combination of strategic vision, leadership, and hands-on execution to achieve our business objectives in this high-potential market.

Key Responsibilities

Strategic Growth:

  1. Develop and execute comprehensive business development strategies to penetrate and expand YOYI's presence in the MENA market.
  2. Identify new revenue streams and growth opportunities through agencies, channel partners, and direct client engagements.
  3. Collaborate with the senior management team to align regional goals with YOYI's global business objectives.

Relationship Management:

  1. Build and maintain strong, long-term relationships with key stakeholders, including advertising agencies, channel partners, and industry leaders.
  2. Act as a trusted advisor and primary point of contact for partners, ensuring seamless communication and collaboration.
  3. Cultivate a deep understanding of partner needs and align them with YOYI's offerings to maximize mutual success.

Industry Expertise:

  1. Leverage in-depth knowledge of the travel, hospitality, government, and tourism verticals to design and deliver tailored marketing solutions that address client challenges.
  2. Monitor industry trends, competitive activities, and emerging technologies to position YOYI as a leader in the market.
  3. Actively participate in industry events, conferences, and networking opportunities to enhance YOYI's visibility and reputation.

Team Collaboration:

  1. Work closely with cross-functional teams, including marketing, product development, and account management, to ensure the successful execution of campaigns and initiatives.
  2. Provide market insights and feedback to help shape product development and marketing strategies.

Qualifications and Requirements

  1. At least 8 years of proven experience in business development, sales, or related roles, with a strong focus on the MENA region.
  2. Bachelor's degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is a plus.
  3. Fluency in English is required; proficiency in Arabic, Mandarin, or other regional languages is highly advantageous.
  4. Demonstrated success in managing agencies and channel partnerships, preferably within the travel, hospitality, government, and tourism verticals.
  5. Experience in programmatic advertising or digital marketing solutions is a must.
  6. Exceptional interpersonal and communication skills, with the ability to influence and negotiate effectively.
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