Business Development Director, Advertising/ Digital Marketing
4 days ago
Job Description: Business Development Director (MENA)
Location: Middle East & North Africa (MENA)
Position Type: Full-Time
Role Overview
YOYI is seeking an accomplished and dynamic Business Development Director to lead our expansion efforts in the MENA region. The successful candidate will play a critical role in driving business growth, forging strategic partnerships with agencies and channel partners, and championing YOYI's solutions in the travel, hospitality, government, and tourism verticals.
This role requires a combination of strategic vision, leadership, and hands-on execution to achieve our business objectives in this high-potential market.
Key Responsibilities
Strategic Growth:
- Develop and execute comprehensive business development strategies to penetrate and expand YOYI's presence in the MENA market.
- Identify new revenue streams and growth opportunities through agencies, channel partners, and direct client engagements.
- Collaborate with the senior management team to align regional goals with YOYI's global business objectives.
Relationship Management:
- Build and maintain strong, long-term relationships with key stakeholders, including advertising agencies, channel partners, and industry leaders.
- Act as a trusted advisor and primary point of contact for partners, ensuring seamless communication and collaboration.
- Cultivate a deep understanding of partner needs and align them with YOYI's offerings to maximize mutual success.
Industry Expertise:
- Leverage in-depth knowledge of the travel, hospitality, government, and tourism verticals to design and deliver tailored marketing solutions that address client challenges.
- Monitor industry trends, competitive activities, and emerging technologies to position YOYI as a leader in the market.
- Actively participate in industry events, conferences, and networking opportunities to enhance YOYI's visibility and reputation.
Team Collaboration:
- Work closely with cross-functional teams, including marketing, product development, and account management, to ensure the successful execution of campaigns and initiatives.
- Provide market insights and feedback to help shape product development and marketing strategies.
Qualifications and Requirements
- At least 8 years of proven experience in business development, sales, or related roles, with a strong focus on the MENA region.
- Bachelor's degree in Business Administration, Marketing, or a related field. An MBA or equivalent advanced degree is a plus.
- Fluency in English is required; proficiency in Arabic, Mandarin, or other regional languages is highly advantageous.
- Demonstrated success in managing agencies and channel partnerships, preferably within the travel, hospitality, government, and tourism verticals.
- Experience in programmatic advertising or digital marketing solutions is a must.
- Exceptional interpersonal and communication skills, with the ability to influence and negotiate effectively.
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