Credit Card Product Launch Manager

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Talent Sutra Full time

Term: 12 months

Job location: Riyadh, Dubai, Abu Dhabi, Qatar, Oman

Position Summary:

We are seeking a strategic and innovative Credit Card Product Launch Manager to join our Cards & Payments team in KSA. This role will focus on launching core credit card products, including co-branded offerings, ensuring each product is designed with competitive benefits and features that drive value and enhance the customer experience. The ideal candidate will lead end-to-end product launches, creating credit card solutions that are customer-centric and aligned with market trends.

Key Responsibilities:

  1. Product Launch Strategy & Execution
    Lead the planning, development, and execution of core credit card products and co-branded credit card launches.
    Define launch objectives, timelines, and metrics, emphasizing high-impact features that address customer needs.
    Manage the end-to-end launch process, ensuring seamless collaboration across technology, marketing, operations, and customer support teams.
  2. Benefit & Feature Development
    Design and implement compelling credit card benefits and features, including rewards programs, cashback, and travel perks, tailored to the preferences of KSA's customer base.
    Collaborate with the product and loyalty teams to integrate value-driven features, such as point multipliers, exclusive discounts, and lifestyle benefits, to maximize customer engagement.
    Stay updated on global trends in credit card features (e.g., flexible payment options, interest-free periods, digital wallet compatibility) to maintain a competitive product offering.
  3. Credit Product Capability Enhancement
    Develop and refine credit card capabilities, integrating features such as interest rate management, flexible payment terms, and enhanced security measures.
    Innovate around credit-specific features, including credit limit flexibility, balance transfers, and installment plans, to deliver tailored financial solutions.
    Ensure feature enhancements are practical, cost-effective, and aligned with the credit product strategy.
  4. Market Research & Competitive Analysis
    Conduct research to understand the preferences of credit card customers in KSA, focusing on benefits such as travel rewards, lifestyle privileges, and exclusive access.
    Analyze competitor credit card offerings to identify gaps and opportunities, ensuring the bank's products deliver superior value.
    Use insights from research to inform product development and ensure features and benefits remain relevant and appealing.
  5. Cross-functional Collaboration
    Partner with Marketing, Compliance, Operations, Legal, and Technology teams to align on credit product requirements and launch strategies, with a focus on feature and benefit integration.
    Coordinate with external partners for co-branded credit products, ensuring alignment on features and joint benefits.
    Serve as the main point of contact for cross-functional teams, managing feedback, dependencies, and project momentum.
  6. Performance Monitoring & Optimization
    Track the performance of newly launched credit card products, analyzing customer usage, satisfaction, and the uptake of benefits and features.
    Gather insights to refine and optimize credit card features based on customer behavior and preferences, identifying opportunities to increase engagement.
    Provide insights and recommendations to leadership on credit product performance and areas for enhancement.
  7. Regulatory Compliance & Risk Management
    Ensure all credit card benefits and features comply with KSA regulatory requirements and align with local banking standards.
    Identify and mitigate any risks associated with new credit card features, working closely with Compliance and Legal teams to address regulatory and operational challenges.

Qualifications:

  • Bachelor's degree in Business, Marketing, Finance, or a related field (MBA or relevant advanced degree preferred).
  • 5+ years of experience in credit card product management or product launch within the financial services or payments industry.
  • Proven expertise in credit card product development, especially around benefit and feature integration that drives customer value.
  • Knowledge of the KSA banking landscape, particularly in credit card customer preferences and regulatory requirements.
  • Strong project management skills with a demonstrated ability to coordinate complex, cross-functional product launches.
  • Analytical thinker with a solid understanding of customer behavior and credit market trends.
  • Excellent communication and presentation skills, with the ability to convey credit card benefits and value propositions effectively.

Skills:

  • Regulatory Requirements
  • Launch Strategies
  • Market Analysis
  • Credit Cards
  • Banking
  • Product Launch Planning
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