Head of Creative
3 weeks ago
Job Overview:
Overseeing the creative direction and output within a company, brand, or project. Their role involves setting and driving the creative vision, ensuring that all design, content, and communication efforts align with the brand's identity and goals.
Responsibilities and Duties:
- Develop and lead the creative vision for content across all marketing channels (digital, print, social media, email, etc.).
- Collaborate with designers, copywriters, and other creative professionals to deliver innovative concepts and campaigns.
- Ensure consistency of brand identity and messaging across all content and creative materials.
- Approve design concepts and oversee the production of creative assets.
- Develop and execute a comprehensive content strategy that aligns with the company's objectives, audience, and brand voice.
- Lead the creation of editorial calendars and content plans, ensuring timely delivery of engaging and high-quality content.
- Drive content initiatives across all platforms, including website, app, social media and CRM.
- Oversee the development of content, including posts, articles, videos, infographics, and other multimedia formats.
- Edit and proofread content to ensure accuracy, consistency, and alignment with brand guidelines.
- Manage and coordinate content production, including working with external agencies or freelancers when necessary.
- Ensure that all content, whether digital or print, is consistent with the brand's tone, voice, and messaging.
- Maintain a high standard for creative quality while delivering content that resonates with target audiences.
- Stay ahead of industry trends, content formats, and creative strategies to keep the brand's content relevant and engaging.
- Introduce innovative ideas and creative approaches to content development that differentiate the brand in the market.
Tools required within the team:
- Design platforms and applications (PSD, AI..etc)
- Animation
- Motion graphic
- Photography and videography (minor)
Required Experience and Qualifications:
- 7 to 10 years of experience in a creative leadership role.
- Bachelor's degree in Marketing or a related field.
- Expertise in creative software and design tools.
- Strong portfolio showcasing successful campaigns and creative work.
- Director
- Full-time
- Marketing and Art/Creative
- Entertainment Providers
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