Assistant Director of Sales
2 days ago
Frasers Hospitality, a member of Frasers Property Group, is a global hospitality leader. As the world's leading brand in serviced apartments and hotel residences, we deliver gold standard hospitality in cities across Asia, Australia, Europe, the Middle East and Africa. A true global brand with a friendly feel, our staff are connected through our shared vision and four core values: collaborative, real, respectful, and progressive. Passionate about promoting from within, our culture is one which is fostered by the continual learning and development needs of our staff.
Assistant Director of Sales & Marketing
Location: Fraser Suites Riyadh
Reports To: General Manager & Group Director of Sales & Marketing
Role Overview:
Lead the sales and marketing team to drive revenue, enhance brand awareness, and optimize customer engagement in line with the hotel's business strategy.
- Develop and execute annual business plans with clear sales targets for corporate, extended stay, leisure, and MICE clients.
- Oversee key accounts, fostering strong business relationships.
- Implement effective channel and revenue management strategies.
- Monitor industry trends, competitor activity, and market developments.
- Represent the hotel at trade shows, sales calls, and marketing events.
Marketing & Brand Development:
- Drive promotional campaigns across digital, print, and B2B channels.
- Ensure all branding and marketing materials align with Frasers Hospitality guidelines.
- Manage public relations efforts, securing media coverage and industry recognition.
- Collaborate with regional teams on strategic sales initiatives.
Financial & Budgeting:
- Prepare and manage the annual sales & marketing budget.
- Control expenses and optimize revenue across all income streams.
- Track performance metrics and provide regular sales reports.
- Lead, mentor, and motivate the sales team to meet revenue goals.
- Conduct regular performance reviews and identify training needs.
- Foster a positive, high-performance culture within the department.
Operations & Strategy Execution:
- Align sales strategies with business objectives and adjust as needed.
- Maintain strong communication with stakeholders, including regional sales teams.
- Identify new business opportunities and partnership collaborations.
- Implement customer recognition programs to enhance guest experience.
Key Performance Metrics:
- Increase RevPAR & market share in the competitive set.
- Strengthen brand positioning and guest engagement.
- Maintain cost control while driving high-value outcomes.
- Develop a high-performing sales team through leadership and training.
Required Skills & Experience:
- 3+ years as a Director of Sales & Marketing in an internationally branded luxury hotel/serviced residence in KSA.
- Proven track record in sales leadership, revenue optimization, and strategic marketing.
- Strong business acumen, negotiation, and relationship management skills.
- High proficiency in English (written & spoken); confident presenter and communicator.
- Ability to adapt to market trends, innovate, and drive results.
- Hands-on leader with a customer-first approach and a high level of professionalism.
Director
Employment typeFull-time
Job functionSales and Business Development
IndustriesHospitality
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