Digital Director

5 months ago

Riyadh, Saudi Arabia Areeb Human Resources Company Full time

On behalf of our client, we are looking to recruit a **Digital Director.**

**Job Summary**

This position is responsible for creating maximum engagement across digital consumer touchpoints. This position manages the development and execution of digital initiatives and programs touching a variety of digital channels to develop customer-centric online integrated marketing experiences that expand McDonald’s online footprint and help to grow revenue.

**Responsibilities and Duties**:
**Strategy & Business Planning Input**
- Contribute to the development of RICC McDonald’s strategic plan and objectives by providing inputs and strategies to reach target audiences.
- Establish a digital media strategy that tailors innovative global digital media initiatives at the local level across multiple consumer touch points and work on growing RICC’s digital audience and enhance the customer’s engagement.
- Develop strategic recommendations to improve the effectiveness of RICC’s digital assets
- Incorporate emerging digital trends into planning.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Facilitate the development of new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.
- Maintain cutting-edge knowledge of the online content space, and the quickly-evolving social and mobile ecosystems.

**Digital Media Operational Management**
- Develop and ensure timely and successful execution of the approved Digital Media Plan and budget managing the allocation of digital media resources across various digital media channels to achieve business and marketing goals.
- Create best-in-class engaging content marketing across digital properties, while consistently maintaining standards and guidelines.
- Plan for and utilize web, SEO/SEM and other relevant /cutting edge tools to maximize effectiveness.
- Identify trends and insights, and optimize mobile web or App Store campaigns to better connect with the target audience and increase conversion.
- Plan, execute, and measure experiments and conversion tests by Instrumenting conversion points and optimizing user funnels.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Manage the digital campaign process from brief, through design direction, copy writing, approval and reporting.
- Measure and Leverage performance of all digital
- Marketing campaigns, and assess against goals (ROI and KPIs).
- Manage content calendars through social media platforms and publishing tools.
- Serve as the Digital Media expert for RICC McDonalds, providing informal on-the-job education to the broader Marketing team.
- Build and maintain effective relationships with external media and creative agencies.
- Champion utilization of digital channels
- In RICC’s marketing initiatives and the presence of the brand therein.
- Work closely with McDonald’s APMEA Social Media and Digital Marketing leads to strategically design integrated marketing plans that make the most of digital media opportunities
- Manage agencies and other vendor partners to deliver optimum ROI on budgets and project work.
- Ensure compliance with any regulatory requirements as well as cultural/religious norms of the country.
- Compensations Decisions

**Social Media Platforms**
- Create and manage all social media platforms to enhance brand awareness, positive brand communications, customer engagement and delight.
- Ensure effective communication with customers through social media platforms
- Liaise with MEDC Digital Marketing resources to align and enhance social media reach and impact.

**People Management**
- Generate commitment, motivation and enthusiasm for the Digital Marketing Department and McDonald’s/RICC as a whole
- Provide clear direction, prioritize tasks, assign and delegate responsibility and monitor the workflow of the Department
- Manage and review individual performance and provide regular feedback, development opportunities and coaching, taking prompt action where necessary
- Provide opportunities to Digital Marketing Department members to suggest, participate in and contribute to improvement, innovation and knowledge sharing initiatives
- Ensure Digital Marketing Department complies with McDonald’s/RICC policies, processes, practices and systems, and maintain McDonald’s/RICC high standard of work and work ethic

**Requirements**:

- Arab nationals with Valid Saudi iqama, or Saudi Nationals
- 8 to 10 years of related experience including 3 years in similar executive position - with experience in using digital platforms and developing digital marketing strategies.
- Exceptional knowledge of digital trends and social media technologies pertinent to driving digital audience growth
- Bachelor’s degree in Marketing, Business Administration, Public Relation, Media or equivalent (Master degree is preferred)
- Bilingual: Flu

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