Marketing Lead
7 months ago
**General Overview**:
**Key Responsibilities**:
- Develop and execute a comprehensive go-to-market plan, encompassing product launches, marketing campaigns, events, and PR activities that resonate with the audience in KSA.
- Explore effective traditional marketing channels and tactics that align with local preferences.
- Collaborate with partners to create joint marketing initiatives and amplify brand reach.
- Develop a budget for marketing activities, ensuring optimal allocation of resources for maximum impact.
- Monitor expenses and adjust strategies as needed to stay within budgetary constraints.
- Implement measurement mechanisms to analyze the effectiveness of marketing efforts and campaigns.
- Regularly assess key performance indicators and provide data-driven insights for continual improvement.
- Conduct a comprehensive market analysis, considering consumer behaviours, industry trends, competitors, and regulatory factors.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- 7+ years of marketing experience, with a proven track record of launching and growing brands in new markets.
- Strong understanding of KSA market.
- Proficiency in digital marketing strategies, tools, and analytics.
- Innovative mindset with the adaptability to thrive in evolving environments.
Work Experience
5+ years
Industry
Insurance
City
Riyadh
Province
Riyadh
Country
Saudi Arabia
Postal Code
11564
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