Head of Marketing

6 months ago


Riyadh, Saudi Arabia Sweater Full time

**Join Us Head of Marketing at Sweater - Saudi Arabia's Leading Car Care App**

Are you a marketing leader with experience in tech startups? Are you an expert in brand positioning and maximizing the effectiveness of marketing budgets? If so, we at Sweater have a fantastic opportunity for you

Sweater isn't your ordinary car wash app. We lead the car care market in Saudi Arabia with a customer base of over 357,000 and a satisfaction rate of 96%.

But what truly sets us apart is our mission: _"To provide the region's most convenient car care experience by empowering manpower, bringing prosperity to their lives, and preserving the environment by saving 95% more water than traditional car wash methods."_

We stand by this commitment, providing convenient services while uplifting our team and reducing our environmental footprint.

**As our Head of Marketing, your role will encompass**:

- Developing and implementing cutting-edge marketing strategies in alignment with our mission and goals.
- Leveraging your startup experience to manage our marketing budget, driving the best ROI.
- Guiding the brand positioning of Sweater in the marketplace to resonate with our target audience and propel our business growth.
- Using data and analytics to shape strategies, measure success, and inform critical decisions.

**Requirements**:

- Proven leadership experience in the tech startup industry, preferably with app-based products/services.
- A strong track record of effectively positioning brands in the marketplace.
- Proficiency across the marketing spectrum, from SEO to PR.
- An analytical mindset with a history of using data to drive marketing strategies.
- Solid financial management skills for effective budget handling.

**Key Traits we look for**:

- Detail-oriented: You understand the importance of each detail in a campaign.
- Proactive: You anticipate market trends and adjust strategies accordingly.
- Resilient: You thrive in a dynamic, fast-paced startup environment and can adapt quickly to change.
- Collaborative: You believe in the power of teamwork, knowing that the best outcomes result from diverse minds working together.
- Bilingual Wordsmith: You possess exceptional command over both Arabic and English and have a knack for crafting compelling narratives that drive engagement and enhance brand positioning.

If you're ready to take the wheel in our marketing strategy and help us continue as Saudi Arabia's leading car care app, you could be the Head of Marketing we've been searching for


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