Product Marketing Executive
5 days ago
We're looking for a Product Marketing Executive to head up our customer-obsessed Product Marketing team and own product messaging, positioning, and go-to-market strategy.
In this position, you will drive the product marketing strategy and work cross-functionally with the Product, Marketing, and Sales teams to carry value-centered messaging to our customers and prospects. Additionally, as a Product Marketing Executive, you will guide our Product Marketing activities and coordinate launches and narratives that impact pipelines and opportunities.
**Requirements**:
- 4+ years experience in product marketing or SaaS Marketing
- Brilliant in Arabic & English
**Responsibilities**:
- Work with the Product and Engineering teams to gather customer, market, and competitive insights, and use those insights to inform and influence our strategy and roadmap.
- Study company products, and translate technical details into benefits for the users
- Develop and disseminate product messaging
- Write product-related stories meant to inspire.
- Participate in and be a speaker at virtual and in-person events
- Plan and drive GTM strategy, ensuring launch and campaign coordination and production of marketing materials like ebooks, blogs, webinars, demos, data sheets, slide decks, sales kits, workflows, infographics, and other similar items
- Support integrated marketing campaigns, collaborating with the Demand Generation & Performance Marketing and Content teams to drive leads, opportunities, and sales.
- Coach sales teams by leading product and personal training sessions and providing supporting assets aimed at helping sales reps improve engagement and conversion when engaging with prospects and current customers
- Demo products, features, and integrations for internal and external stakeholders
- Work with our content writers to author and edit blogs.
- Engage with influencers and partners
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