Marketing Executive

1 month ago


الرياض, Saudi Arabia Splash KSA Full time

Job Description
Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.
**Key Accountabilities and process**:
Planning and budgeting
Support in monitoring and maintaining budget controls on the assigned marketing budget
Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively.
Marketing Execution
Manage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS.
Manage all in-store creatives including generic, seasonal, promotional and sales POS
Work alongside the Marketing Manager to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio
Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc.
Collate competitive research on window schemes, season launches, sales, promotions and offers
Help review the effectiveness of advertisement promotions and take corrective actions
Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers
Prepare the LPOs (job orders) for the same and maintaining a monthly update to the 'spend vs. budget
Marketing Co-ordination
Coordinate with Concept managers monthly, to understand and meet their requirements of signage’s, POS materials, display stands etc. and ensure consistency in creatives, advertising, promotions and events
Coordinate with the PR agency, this includes briefing the agencies with the required job and closely following up until finalization
Coordinate with the Advertising agency for the artworks, media materials, photo shoots
Coordinate all corporate / brand events including brand launch, seasonal launches etc. under the guidelines of the Territory/ Regional Marketing Manager
Market Research
Partner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign
- Promotion Evaluation: End to end coordination with teams/territories
- Monthly marketing reports: business & competition overview
- Licensed brands: maintain quarterly reports of spends/activities

Knowledge, Skills & Experience
Education
Graduates / High School with Diploma
Language
English - Mandatory
Arabic - Beginner / intermediate
Job Experience
Technology
Basic MS office, Excel and PPT
Others
Experience in Retail/ Marketing in GCC region is a must
Strong Organization & Interpersonal skills
Should have excellent verbal and written skills
Confident, Innovative, Self-motivated
Good presentation skills.

**Qualifications**:
**Primary Location**: SA-SA-Riyadh
**Job**: Marketing
**Organization**: Splash KSA
**Schedule label /الجدول الزمني**: Regular
**Shift**: Standard

**Job Type**: Full-time
Day Job
**Job Posting/نشر تسمية الوظيفة**: Oct 10, 2024, 7:20:02 AM


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