Digital Marketing Specialist

8 months ago


Riyadh, Saudi Arabia Dar Al-Hulool Co Full time

Key Responsibilities:

- **Digital Strategy Development**:

- Collaborate with cross-functional teams to define digital marketing objectives and strategies aligned with overall business goals.
- Conduct market research to identify trends, competitor activities, and customer behavior to inform digital strategy.
- **Content Marketing**:

- Develop and manage content marketing plans to create engaging and relevant content for various digital platforms.
- Coordinate with content creators, writers, and designers to ensure the production of high-quality and impactful content.
- **Search Engine Optimization (SEO)**:

- Optimize website content and structure to improve search engine rankings.
- Conduct keyword research, monitor SEO performance, and implement strategies to enhance organic traffic.
- **Social Media Management**:

- Manage and execute social media campaigns across platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
- Monitor social media trends, engage with the audience, and foster a positive online community.
- **Paid Advertising**:

- Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels.
- Monitor ad performance, adjust budgets, and optimize campaigns for maximum ROI.
- **Analytics and Reporting**:

- Utilize analytics tools to track and analyze digital marketing performance.
- Prepare regular reports showcasing key performance indicators (KPIs) and make data-driven recommendations for improvement.
- **Conversion Optimization**:

- Implement strategies to improve website conversion rates and user experience.
- Conduct A/B testing and optimize landing pages to enhance overall campaign performance.
- **Budget Management**:

- Manage digital marketing budgets effectively, allocating resources to achieve optimal results.
- Monitor spending and provide recommendations for cost-efficient strategies.
- **Stay Updated on Industry Trends**:

- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.
- Continuously enhance skills through training and certifications.

Qualifications:

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- Proven experience in digital marketing, with a strong portfolio of successful campaigns.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinking and problem-solving skills.
- Familiarity with marketing automation tools is a plus.

Ability to Commute:

- Riyadh (required)

Ability to Relocate:

- Riyadh: Relocate before starting work (required)



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