Sr. Digital Marketing Specialist

3 weeks ago

Riyadh, Saudi Arabia سري Full time

A digital marketing specialist in a company typically plays a crucial role in developing and implementing online marketing strategies to promote products or services, increase brand awareness, and drive customer engagement and conversions. Here's a more detailed job description:
Job Title: Digital Marketing Specialist

Job Summary:
Key Responsibilities:
1. Campaign Planning and Execution:

- Develop digital marketing strategies aligned with business goals and target audience.

2.Content Development and Management:

- Manage content calendars and ensure timely delivery of content to engage and attract target audiences.

3. Search Engine Optimization (SEO):

- Conduct keyword research and analysis to optimize website content and improve search engine rankings.
- Implement on-page and off-page SEO strategies to drive organic traffic and improve website visibility.

4.Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising:

- Manage PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions.
- Monitor and optimize ad performance, including keyword bids, ad copy, and landing pages.

5. Social Media Marketing:

- Develop and execute social media marketing strategies to build brand awareness and engage with the audience on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
- Create compelling social media content, including posts, images, and videos, to drive user engagement and interaction.

7. Analytics and Reporting:

- Monitor and analyze the performance of digital marketing campaigns using web analytics tools such as Google Analytics.
- Generate reports on key metrics, trends, and insights to measure campaign effectiveness and identify areas for improvement.

Qualifications and Skills:

- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in a similar role.
- Strong understanding of digital marketing concepts, tools, and techniques.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.
- Ability to multitask and manage multiple projects simultaneously.
- Up-to-date with the latest trends and best practices in digital marketing.

Overall, a digital marketing specialist is a key player in driving the online presence and success of a company through effective digital marketing strategies and tactics.

نوع الوظيفة: دوام كامل, دوام جزئي

القدرة على التنقل/الانتقال:

- Riyadh: التنقل بشكل موثوق أو التخطيط للانتقال قبل البدء في العمل (مطلوب)

سؤال (أسئلة) طلب التقدم:

- ?what is your currently salary
- **Expected Salary **Necessary requirement?
- notice period?

الخبرة:

- digital marketing: سنة واحدة (مطلوب)

الموقع:

- Riyadh (مطلوب)

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