Marketing Executive

6 months ago

Riyadh, Saudi Arabia Informa Markets Full time

**Company Description**
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires exceptional local partnerships, and Tahaluf is proud to enjoy the support and partnership of several government and non-government organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who aren’t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We’re building awe-inspiring experiences. We’re launching award-winning brands. And we’re scaling faster than any event organiser in history. Take a leap with Tahaluf, we’re offering you the chance to:

- Work within a **highly dynamic business** with the **energy and style of a start-up**:

- Be part of **building a business** that’s launching new products and events at scale
- Take the opportunity to **accelerate your career** and make a real impact.

**Job Description** The Role**

The Marketing Executive is responsible for the planning and implementation of marketing campaigns in order to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

**Key Responsibilities**

Design and deliver a wide variety of targeted content across multiple platforms to increase audience engagement and retention.

Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.

Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.

Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data

Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.

Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.
**Qualifications** Qualifications**
- Minimum of 2 years experience as Marketing Executive
- Bachelor’s Degree or equivalent experience

**Qualities & experience**

Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing.

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