Senior Marketing Executive

3 weeks ago

Riyadh, Saudi Arabia Tahaluf Full time

**Company Description**
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

**Key Performance Indicators**:

- Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.
- Adherence to timelines and budgets.
- Marketing KPI vs performance report

**Key Responsibilities**

PLANNING & CAMPAIGN MANAGEMENT:

- Work with show teams to plan product (largely B2B exhibitions) marketing campaigns to meet strategic objectives.
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
- Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign.
- Develop marketing budgets in line with plans and maintain budget trackers.
- Appoint and manage external suppliers.
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's.
- Optimise spend across marketing channels.
- Identify paid media requirements and negotiate media buy (either directly or through an agency).
- Recommend website strategy to maximise relevant traffic and conversion.

**ANALYSIS & INSIGHT**:

- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
- Share relevant insights with sales and event team to drive revenues or pursue new opportunities.
- Analyse and report trends over time and use these insights to build more effective campaigns.
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
- Use recommended campaign analytics dashboards daily to monitor performance.
- Build a culture of testing and metrics-driven decision making in the team.
- Share case studies with marketers within the team, division and Global Exhibitions.

**MARKETING EXECUTION**:

- Identify target universe and key segments within target universe.
- Develop personas, value propositions and messaging for each of the key segments.
- Copy writing - according to strengths within the team - in line with the content calendar and messaging.
- Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels.
- Monitor and adjust digital marketing activity based on performance metrics.
- Manage PR agency (internal or external) with input from event manager/event director.
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget.
- Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion.
- Coordinate the design and production of all marketing collateral to be determined within the marketing plan.

**TEAM MANAGEMENT**:

- Work with one or more marketing executives to execute campaigns according to the agreed plan.
- Provide guidance, feedback and inspiration to line reports/assisting team.
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divis

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